Short and Simple Copyrighting Tips
Since copywriting is another form of sales, learn how to sell. Whenever you have the chance, read books on selling. This will make you see life and the way you approach you future customer or you do you marketing completely differently. You will also find below 5 short and simple copywriting tips which will allow you to achieve a sales person or good internet marketer state of mind.
First, create a swipe file. It’s a file of sales letters that you keep that are proven to be successful. You can use them to read the way they present their pitch. Look at the way the headline reads. Where did they introduce the price? How did they qualify the reader? What kind of story did they use? You can use them as a basis for your own writing.
Second, if you have sales letters that you know have been proven to sell well, take a pen and re-write the entire letter word for word. It creates a connection in your brain when you do that, because you’re reading it with more intensity. It will help you grasp the approaches the writer took when they wrote that letter.
Third, sometimes people use a reverse opt-in, which means they give the user the content they’re looking for up front, without requiring them to fill in a form first. After that, you ask them to fill out a form if they’d like more content like what they just read.
Fourth, sometimes when you go to write your copy, you start worrying that it’s going to be seen by a lot of people, and your writing becomes impersonal. When people read anything, they read it one person at a time. When you write it, you have to write it to one person. That way, you’ll create a relationship with each person who reads it. It’s not something the person will consciously think, but they will instinctively know that you have a rapport with them.
Fifth, if you’re writing an email, pick one person on your list and pretend that you’re writing to them. When you’re done and you read it over, you’ll realize that it’s just as applicable to the others on your list. When they read it, they’ll think you wrote it to them specifically. Rewrite it and take out any references to a single person.
Finally, has you probably have heard a 1000 times, do not re-invent the wheel. This obvious who on internet have done an MBA or as advance course on how to sale? Who have enough money to hire the perfect sales persons? The answer is not too many people. Doing copyrighting yourself, with very low experience is a ticket to too many failures. On the other hand follow the above copyrighting tips, copy what works and your chance of success are multiplied by ten or even hundreds.