Tweet

The 7 Advertising Techniques

Written by: Charles Godbout

Article Overview: Advertisement is a promotional campaign implemented to increase the sales of a certain product or service. The advertisement is channeled through different media outlets including newspapers, television, radio, billboards and the internet. At times, it is referred to as mass promotion because it can reach a large number of people in a single message.

The 7 Advertising Techniques

Advertisement is a promotional campaign implemented to increase the sales of a certain product or service. The advertisement is channeled through different media outlets including newspapers, television, radio, billboards and the internet. At times, it is referred to as mass promotion because it can reach a large number of people in a single message.

Because of fierce competition, many advertising methods and techniques are used by businesses and advertising companies to effectively attract the attention of consumers. Moreover, business enterprises target their products or services to certain groups of individuals such as children, youth and the elderly.

Among the hundreds of advertising techniques that advertisers use, we chose the best 7.

7. State clearly the benefits. Ranking first among the creative advertising techniques, business enterprises are bold and straightforward in informing the consumers of the benefits they can gain from their products.

The media, especially television and radio are the most effective advertising medium for the message to reach a wide variety of audience.

6. Consider the Consumer Intelligence. Consumers are smart not to distinguish exaggerated claim from a fact. No matter what advertising methods and techniques used, the consuming public thinks wisely before making a decision. They can either check the label, the experts or do some research before they are won over.

As part of the best advertising techniques, many companies believe that consumer intelligence should not be undermined. In contrast, they use it to gain an advantage by using facts.

5. Offer Premium items. Another advertising technique that effectively attracts consumers is the use of collectible premiums such as key chains and coffee mugs. There are also movie props and accessories that make a great premium. What makes it more attractive is its being limited, hence people hurry to the nearest market or shop to buy the product.

When it comes to online business, streamers and banners brighten the web pages to inform the users of limited premium items that can only be availed through a product purchase.

4. Offer free samples. The objective of providing free samples is to establish a trust between you and the consumers. Ranking fourth among the advertising techniques, the free samples given should not be spiced nor pimped up. It should be a free test or free trial so consumers can experience the benefits of the product or service.

3. The presence of endorsers. Celebrities are very good at convincing people. When it comes to promotional advertisement, they are effective in catching the interests, emotions and sometimes the reasoning faculty of their fans.

Advertising and business companies hire the services of popular celebrities because of their appeal to the public.

2. Targeting of Audience. Children are the major factor that compels parents to make a purchase of certain brands. Ranking the second among the advertising technique, audience targeting focus their products to individuals who are likely to develop an interest.

1. Emotional Appeal. Among the creative advertising methods and techniques, appealing to the emotions of consumers is the most effective. It works by reaching out to the emotional and rational capacity of consumers.

Related Articles
  Why Advertise
  The Role of Creative Advertising Techniques
  Five Best Offline Advertising Techniques
  The Importance of Using Different Advertising Techniques
  Advertising Techniques for Online Business

Article Tags: advertisement, advertisers, advertising companies, advertising medium, advertising methods, advertising techniques, best advertising, billboards, business enterprises, coffee mugs, consumer intelligence, consumers, creative advertising, effective advertising, key chains, mass promotion, media outlets, movie props, premiums, television radio
Referred by: http://jaykubassek.com



Related Forum Posts
Top 19 Copywriting books - 1. Ogilvy on Advertising. David Ogilvy. Wiley. 2. Positioning: The Battle for your Mind. Al Ries and Jack Trout. Warner. 3. The New Positioning. Jack Trout. McGraw-Hill. 4. Tested Advertising Methods. John Caples. Prentice-Hall. 5. How to Make your Advertising Make Money. John Caples. Prentice-Hall. 6. Guerrilla Advertising. Jay Conrad Levinson. Houghton Mifflin. 7. Direct Mail Copy that Sells. Herschell Gordon Lewis. Prentice-Hall. 8. Sales Letters that Sizzle. Herschell Gordon Lewis. NTC Business Books. 9. Herschell Gordon Lewis on the Art of Writing Copy. Herschell Gordon Lewis. Prentice-Hall. 10. Romancing the Brand. David Martin. American Management Association. 11. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books. 12. Confessions of an Advertising Man. David Ogilvy. NTC Business Books. 13. My Life in Advertising. Claude Hopkins. NTC Business Books. 14. Scientific Advertising. Claude Hopkins. NTC Business Books. 15. How to Become an Advertising Man. James Webb Young. NTC Business Books. 16. The Lasker Story as He Told It. NTC Business Books. 17. Advertising Concept and Copy. George Felton. Prentice Hall. 18. The Copy WorkShop Workbook. Bruce Bendinger. The Copy Workshop. 19. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. Luke Sullivan. Wiley. This should keep you busy for at least a year. Enjoy!
Re: Bad SEO techniques? - There are few more techniques which also known as the Bad SEO Techniques or Black Hat SEO Techniques. Such as: - Relying on keyword metatags - Purchase Links (From Spamming or blacklisted sites or doing purchase links on high level for site marketing) - Horde Page Rank: This is one of my favorites, because it's one that most webmasters don't understand yet. This is because it changed over the past year or two. The concept people have in their mind is that page rank is a key part of site rankings and linking to other sites "leaks page rank" from your site. However, the world has changed. - Swap Links: Another oldie, but not goodie. Search engines want links to represent endorsements. Swapped links represent barter, and they are trivial to detect. Don't swap links for the purpose of building page rank. It's a waste of your time - Implement duplicate content - Use Session IDs on your URLs - Use lots of Javascript - Implement your site in Flash
Re: Bad SEO techniques? - [quote="WebBizIdeas.com":1jr37kqx]There are few more techniques which also known as the Bad SEO Techniques or Black Hat SEO Techniques. Such as: - Relying on keyword metatags - Purchase Links (From Spamming or blacklisted sites or doing purchase links on high level for site marketing) - Horde Page Rank: This is one of my favorites, because it's one that most webmasters don't understand yet. This is because it changed over the past year or two. The concept people have in their mind is that page rank is a key part of site rankings and linking to other sites "leaks page rank" from your site. However, the world has changed. - Swap Links: Another oldie, but not goodie. Search engines want links to represent endorsements. Swapped links represent barter, and they are trivial to detect. Don't swap links for the purpose of building page rank. It's a waste of your time - Implement duplicate content - Use Session IDs on your URLs - Use lots of Javascript - Implement your site in Flash[/quote:1jr37kqx] Hi Jeff, Thanks for adding to the list. I have one question, though. How would one implement Session IDs for a URL, and what benefit would come from doing so?
Re: Bad SEO techniques? - [quote="WebBizIdeas.com":1a8vvwse]There are few more techniques which also known as the Bad SEO Techniques or Black Hat SEO Techniques. Such as: - Relying on keyword metatags - Purchase Links (From Spamming or blacklisted sites or doing purchase links on high level for site marketing) - Horde Page Rank: This is one of my favorites, because it's one that most webmasters don't understand yet. This is because it changed over the past year or two. The concept people have in their mind is that page rank is a key part of site rankings and linking to other sites "leaks page rank" from your site. However, the world has changed. - Swap Links: Another oldie, but not goodie. Search engines want links to represent endorsements. Swapped links represent barter, and they are trivial to detect. Don't swap links for the purpose of building page rank. It's a waste of your time - Implement duplicate content - Use Session IDs on your URLs - Use lots of Javascript - Implement your site in Flash[/quote:1a8vvwse] I wouldn't think of "relying on keyword metatags", "using lots of javascript", and "implementing your site in Flash" as bad/black hat...just ineffective. The search engines don't pay much attention to keyword metatags, and using javascript/flash just means the search engines can't "read" it (so if your menu is javascript, for instance, the search engine won't see any keywords you might have in there.)
Ideas for developing my business - Advertising is the life-blood of any magazine. Get some advertisers and you're set. You've got your target market, now start working on the "buzz" around the mag.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Starting a Business a Brave Move or a NoBrainer

How to Sell to the Price Driven Customer

LEARNING TO HAVE FUN – EVERYDAY!

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.