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The Role of Celebrities in Advertising Techniques

Guest post by: Charles Godbout

Article Overview: Without endorsers, the product is lifeless and faceless. However, when endorsers become the advertising techniques used in introducing the product, then said product has brought to life. Moreover, if businesses use the face of famous celebrities, then the product has an instant fame and profits are expected to skyrocket.

The Role of Celebrities in Advertising Techniques

Without endorsers, the product is lifeless and faceless. However, when endorsers become the advertising techniques used in introducing the product, then said product has brought to life. Moreover, if businesses use the face of famous celebrities, then the product has an instant fame and profits are expected to skyrocket.

The brand is projected to be living and credible with the presence of celebrities. Analysts believe that famous celebrities are more capable catching the attention of consumers. In addition to that, brands being established by celebrities are more likely to retain longer on consumer’s memory. Conversely, the brands are easily recalled with a mere mention of a product.

If the advertisers lack ideas on how to promote a brand with products that have many competitors, they use popular celebrities to optimize the brand image and to grant it instant credibility or PR coverage. This principle particularly holds true if the celebrity has ascending popularity or career.

Many businesses capitalize on such fame by selling a part of that dream. They project an attractive image with hidden message that if consumers patronize their products, they are likely to be leveled with celebrities; that they can also share and live up the dream and success. This is among the principle of creative advertising techniques.

Celebrities are good at facilitating the advertising techniques that businesses desire to implement. They are efficient at connecting to the consumers. They can reach out to the consumers in whatever manner the endorsers have strong impact in. some experts call it a power to connect with the consuming public.

If the ideal star is employed to represent the product, his strong appeal can send a brand message without further statement. Billboards are best and effective when photos of popular celebrities grace them. There is no need for them to speak. Their image did it, and the statement is compelling.

When it comes to highlighting features of a product, there is no better promoter than a superstar. This is regardless of the reputation of the brand. If the brand is already reputable, then its reputation is further enhanced. On the other hand, if the brand is new, it is given help in establishing its reputation by the famous endorser.

Of course, depending on the product being endorsed, the business should carefully select the star that will represent the brand’s image. If the product is an apparel, actors and sports athletes alike are the most attractive and effective tool to carry out the advertising techniques.

The legend has it that when Snoop Dog appeared on “Saturday Night Live” dressed in a rugby shirt bearing Tommy Hilfiger logo, the brand sales reached $100Million mark up. When a certain television program is the current hit, its leading or popular actors are particularly fragrant to consumers, that any endorsements they make are a sure hit.

This is also similar with movie superstars and performing artists. Their talent is appealing to their fans that fan themselves imitate and idolize them. They pattern their lifestyle after theirs, including the places they frequent and the brands they personally use. Hence, they are excellent carriers of brand names.

Related Articles
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  The 7 Advertising Techniques
  For Celebrity PR, The Grass is Sometimes Greener
  Celebrity Endorsements as Your Advertising Techniques
  Advertising Techniques in Broadcasting Media

Article Tags: advertisers, advertising techniques, attractive image, billboards, brand image, brand message, celebrities, celebrity, consumers, creative advertising, credibility, endorsers, fame, hidden message, memory, photos, popularity, presence, principle, profits
Referred by: http://jaykubassek.com



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Top 19 Copywriting books - 1. Ogilvy on Advertising. David Ogilvy. Wiley. 2. Positioning: The Battle for your Mind. Al Ries and Jack Trout. Warner. 3. The New Positioning. Jack Trout. McGraw-Hill. 4. Tested Advertising Methods. John Caples. Prentice-Hall. 5. How to Make your Advertising Make Money. John Caples. Prentice-Hall. 6. Guerrilla Advertising. Jay Conrad Levinson. Houghton Mifflin. 7. Direct Mail Copy that Sells. Herschell Gordon Lewis. Prentice-Hall. 8. Sales Letters that Sizzle. Herschell Gordon Lewis. NTC Business Books. 9. Herschell Gordon Lewis on the Art of Writing Copy. Herschell Gordon Lewis. Prentice-Hall. 10. Romancing the Brand. David Martin. American Management Association. 11. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books. 12. Confessions of an Advertising Man. David Ogilvy. NTC Business Books. 13. My Life in Advertising. Claude Hopkins. NTC Business Books. 14. Scientific Advertising. Claude Hopkins. NTC Business Books. 15. How to Become an Advertising Man. James Webb Young. NTC Business Books. 16. The Lasker Story as He Told It. NTC Business Books. 17. Advertising Concept and Copy. George Felton. Prentice Hall. 18. The Copy WorkShop Workbook. Bruce Bendinger. The Copy Workshop. 19. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. Luke Sullivan. Wiley. This should keep you busy for at least a year. Enjoy!
Re: Bad SEO techniques? - There are few more techniques which also known as the Bad SEO Techniques or Black Hat SEO Techniques. Such as: - Relying on keyword metatags - Purchase Links (From Spamming or blacklisted sites or doing purchase links on high level for site marketing) - Horde Page Rank: This is one of my favorites, because it's one that most webmasters don't understand yet. This is because it changed over the past year or two. The concept people have in their mind is that page rank is a key part of site rankings and linking to other sites "leaks page rank" from your site. However, the world has changed. - Swap Links: Another oldie, but not goodie. Search engines want links to represent endorsements. Swapped links represent barter, and they are trivial to detect. Don't swap links for the purpose of building page rank. It's a waste of your time - Implement duplicate content - Use Session IDs on your URLs - Use lots of Javascript - Implement your site in Flash
Re: Bad SEO techniques? - [quote="WebBizIdeas.com":1jr37kqx]There are few more techniques which also known as the Bad SEO Techniques or Black Hat SEO Techniques. Such as: - Relying on keyword metatags - Purchase Links (From Spamming or blacklisted sites or doing purchase links on high level for site marketing) - Horde Page Rank: This is one of my favorites, because it's one that most webmasters don't understand yet. This is because it changed over the past year or two. The concept people have in their mind is that page rank is a key part of site rankings and linking to other sites "leaks page rank" from your site. However, the world has changed. - Swap Links: Another oldie, but not goodie. Search engines want links to represent endorsements. Swapped links represent barter, and they are trivial to detect. Don't swap links for the purpose of building page rank. It's a waste of your time - Implement duplicate content - Use Session IDs on your URLs - Use lots of Javascript - Implement your site in Flash[/quote:1jr37kqx] Hi Jeff, Thanks for adding to the list. I have one question, though. How would one implement Session IDs for a URL, and what benefit would come from doing so?
Re: Bad SEO techniques? - [quote="WebBizIdeas.com":1a8vvwse]There are few more techniques which also known as the Bad SEO Techniques or Black Hat SEO Techniques. Such as: - Relying on keyword metatags - Purchase Links (From Spamming or blacklisted sites or doing purchase links on high level for site marketing) - Horde Page Rank: This is one of my favorites, because it's one that most webmasters don't understand yet. This is because it changed over the past year or two. The concept people have in their mind is that page rank is a key part of site rankings and linking to other sites "leaks page rank" from your site. However, the world has changed. - Swap Links: Another oldie, but not goodie. Search engines want links to represent endorsements. Swapped links represent barter, and they are trivial to detect. Don't swap links for the purpose of building page rank. It's a waste of your time - Implement duplicate content - Use Session IDs on your URLs - Use lots of Javascript - Implement your site in Flash[/quote:1a8vvwse] I wouldn't think of "relying on keyword metatags", "using lots of javascript", and "implementing your site in Flash" as bad/black hat...just ineffective. The search engines don't pay much attention to keyword metatags, and using javascript/flash just means the search engines can't "read" it (so if your menu is javascript, for instance, the search engine won't see any keywords you might have in there.)
Ideas for developing my business - Advertising is the life-blood of any magazine. Get some advertisers and you're set. You've got your target market, now start working on the "buzz" around the mag.


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