The Role of Creative Advertising Techniques
Even the advertising industry is very competitive. To entice more clients, advertising companies are using many advertising techniques. Each advertising company seeks to outperform and outthink the others. The more competitive innovative the advertising is, the more clients it can draw.
However, the variety of advertising techniques is not sufficient to catch the interests of the consumers. Sometimes, businesses switch advertising company if the techniques and methods used are not as effective as they should be.
To continually maintain clients, advertising industry must use creativity in their advertising techniques to facilitate the increase in consumption of products and services being promoted. If their clients—the businesses—are satisfied with their product sales resulting from advertisement techniques, they have reasons to constantly employ their services.
Admittedly, not everyone buys out the advertising techniques used by advertising companies. That is why, the ad companies use tricks and creativity either to invoke the curiosity of its consumers or make them intrigued about the ads. In turn, curiosity and intrigue can be converted into sales.
Creative advertising techniques are a product of constant and in-depth study, analysis, creation and evaluation of advertising campaign and the market. There are four effective methods in using creative advertising techniques.
1. Introduction of Problem. To catch the interests of its consumers, advertisers pose problems that are commonly encountered by consumers. For example, if the product being promoted is laundry soap, the advertisement may raise problems experienced by most mothers and women in doing the laundry.
This could be stubborn dirt which requires time to remove, the efficiency of the soap to take out stains, and the risk of deteriorating the quality of the fabric. When any of these problems are brought to the attention of the consumers, the chances of trying out the product are high.
Of course, after posing the problem, the solution should be provided by the brand or product being promoted. It includes clearly informing the consumers of the essential and unique characteristics of their product that makes it effective in solving the problems raised.
In addition, it is important not to exaggerate the advertisement or the promotion of the product. Focus on the benefits that consumers will enjoy from the product or service.
2. Use Real Life Scenarios. If you are promoting a toddler’s supplementary milk, nothing can be more effective and creative than incorporating real life situations in advertising techniques. Creating a story that is common among children and mothers appeals to the latter’s reasoning and emotions because they can relate to that particular scenario.
Using real people and real situation are among the most common creative advertising techniques portrayed today.
3. The Advertisement should be convincing. It should be powerful as to stimulate the consumers to make the decision or to act now. If the product being promoted is calcium supplement, an ad that shows the consequences of insufficient calcium intake may force the consumers to supplement themselves of the calcium for fear that the negative scenarios can happen to them.
Oddly enough, consumers respond more to ads that show negative circumstances than to ads that promise these and that.
To make the advertising techniques more effective, the negative scenario should be combined with positive effect associated with the calcium supplement.