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Guest post by: Charles Godbout Become an Author

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Usually, you have a long block of text that tries to appeal to several types of people at the same time. You can use the power of Web 2.0 to create a path for each person to follow so that they only view text that's appropriate for them. This way, they don't have to read as much, and they're more likely to go through your entire sales page and go on from there. You can also use their route through your site to determine which up sells or down sells to offer them when they check out.

Crazy Egg (crazyegg.com) and Click Density are tools that can help you to customize your site. Crazy Egg lets you track what visitors to your site are doing, beyond simply which pages they visit. It will track where they click, even if they don't click on links. Glyphius.com will ask you to enter your copy and will tell you which words have scored high and which have scored low in the past. Script.aculo.us has Javascript that you can download for free that will allow you to jazz up your pages in a number of ways. Gateway Magic allows visitors to fill in their info and receive a customized sales letter.

For more complex tasks and customization, don't be afraid to hire a programmer on something like elance.com or oDesk.com. It shouldn't take them more than a couple hours to do most site customizations, unless you have a large site with many products.

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Referred by: http://jaykubassek.com

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