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Your Sales Letter Layout and Using Testimonials

Written by: Charles Godbout

Article Overview: The worst websites are those that use a percentage width and cover the entire monitor. It's been proven that long lines of text fatigue the reader. People will start scanning if the lines are too long. Use a fixed-width table, 600 to 700 pixels wide. That mimics the width that people are used to from paper. The reader stays engaged and doesn't become fatigued. Use paragraphs no longer than four or five lines.

Your Sales Letter Layout and Using Testimonials

The worst websites are those that use a percentage width and cover the entire monitor. It's been proven that long lines of text fatigue the reader. People will start scanning if the lines are too long. Use a fixed-width table, 600 to 700 pixels wide. That mimics the width that people are used to from paper. The reader stays engaged and doesn't become fatigued. Use paragraphs no longer than four or five lines.

Using standard letter conventions like "Dear Friend," will increases response. Using a drop cap increases readership. Pad your tables between 20 and 30 pixels, creating a bit of white space around the copy. Adding signatures below testimonials increases response. Using blue pen is better than black. Black, blue and white are the best background colors.

A testimonial needs one of three things, preferably two or three: quantifiable, measurable, time bound.

Quantifiable: People tend to give instant credibility to something that's quantifiable. Numbers make the testimonial more believable. Round numbers like 1,000 are not believable. People are more likely to believe you increased traffic to your site by 1,157 visitors than 1,000.

Measurable: Testimonials need to compare before and after results. If you started out with 800 visitors to your website, then 1,000 means nothing. You need a base line to measure the quantity. It proves that the result is huge.

Time Bound: The time frame in which the result was achieved.

So you need to ask people giving you testimonials for information that is quantifiable, measurable and time bound. If they don't give you that info, ask them for it.

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Article Tags: background colors, blue pen, conventions, credibility, dear friend, drop cap, fatigue, paragraphs, percentage width, readership, signatures, testimonial, testimonials, time frame, traffic, white space
Referred by: http://jaykubassek.com



Related Forum Posts
Important tips for online business - 1.Traffic. Without traffic, you have nothing. It is like having a store where nobody walks through the door. Without traffic, there is none to buy your product. 2. Your Sales Letter. This is where you sell your product. It is of vital importance that you have a sales letter that converts, and you should work on it continuously to increase conversion. Otherwise those prospects that you have got to your website will just leave and go somewhere else. 3. Your list! You should continuously be trying to build your list and your network. It is easier to convert a qualified prospect into a customer, and an existing customer in to a repeat customer. Hope this helps guys!
Online Sales and Marketing vs Traditional - Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing
Re: Online Sales and Marketing vs Traditional - [quote="ltrahan":31w9r2iz]Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz] I second the request...
Re: Reduce Bounce Rate - Website bounce rate matters most today. You can decrease by providing 1. Good Web Layout And Design 2. Relevant and unique content 3. Content clear and proper navigation 4. Improve website loading speed 5. Add relevant images 6. Analysis of keywords 7. Minimize pages 8. optimize your target keywords 9. Good quality of links 10. Take People Where They Want to Go
Dramatized the product - Tough one... It's going to have t be a mix of different media. 1. Testimonials of current owners of the product and how it's helped them. This can be done thru Video and print 2. Somehow I believe there will have to be Video of it being "dramatized" 3. People of influence will have to support or sponsor the product. just some that came to mind..


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