Ethical and Honest Business Practices
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Online marketers, how honest and ethical are you really? Do you make false claims in your advertising, such as make $37 000 in your first month. Just because one person in your business did, and he was probably the one who started the business, it doesn't mean that we will all have the same success. Any advert that I read that goes along the lines of ‘Make $10 000 in your first month' or ‘I made 50K last month,' I know in my mind that this just can't be true. The people that normally sign up for these types of options are normally setting themselves up for disappointment.
If you advertise like this, you will get a lot of dreamers joining your down line, and none of them will be willing to put in the time and commitment that it takes to get a good business opportunity off the ground. You will then wonder why a lot of your down line has given up after only a month or two. It is because they saw your advert, believed you, signed up and then were highly disillusioned when they found that they couldn't produce the same results.
Firstly, make sure that you are representing a truly honest home based business, which support all ethical and honest business practices.
Honesty in your advertising and marketing is very important. When you put something out there, ask yourself three questions.
1. Is this advertisement true, real and within my moral standards?
2. Are there any claims I have made that I am not sure are true?
3. Would I be proud to show my Grandmother this advert?
When you advertise, be yourself. Be true and realistic and remove the liabilities associated with false advertising. Your readers must be able to identify with you and relate to you. Make sure that what you put out there adds value to society and credits to your profile.
Most people out there don't want to make more money for money itself, but for other reasons. Most people want something like an enjoyable job, a more extravagant lifestyle, or even to travel more. So you see there are hundreds of angles to advertise from.
When looking at joining an online business, ask yourself what your clients really want? Any good ethical online business should have all the tools at the disposal of its employees for training and self development, so that at the end of the day if that person for any reason decides to leave the organization; they always leave better off than when they started and having gained something of value that they can use for their future success. An online business should act as an incubator for entrepreneurs. If a person is willing to learn new skills, step outside of his or her comfort zone and of course willing to do the work, they must be able to succeed.
Does the online company you work for offer you all of this?
Ethical and Honest Business Practices - To learn more about this author, visit Michel Maling's Website.
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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