A Review of the Efusjon Opportunity - Should You Join?

Efusjon has a unique compensation plan that allows members to profit from the results of the upline as well as through integrated recreational games on social networks such as Facebook. The business model, which was developed by Marc Sharpe, R.S. Edwards, and Kenny Gilmore, is coined ‘Community Overlap Matrix'. It is a variation of the traditional MLM model except that members benefit from the efforts of other members who are not in their direct chain.

In evaluating any opportunity you must consider the value of the products for your own life, not just in the context of a business. The product must be something you believe in enough to purchase even if it will not generate a profit. Additionally, you need to consider the viability of the product in the long run.

Criticisms of Efusjon are that energy juice drinks are the craze these days, but the market is flooded with them and the competition is fierce. Unless Efusjon is ready to branch out into new products and markets in the future, the long term viability of the company is in question.

One thing that many now-defunct MLM companies can prove is that the business model should be one that does not involve pushing a burden on family and friends and thereby repelling them from you in the process. How many versions of "Oh, no there comes Uncle Joe. I wonder what product he's pushing this time?" have you experienced from people involved in direct selling?

Regardless of the product you choose to market, you will find that the most successful marketers are those who are building relationships by helping others. To remain focused and motivated in any marketing endeavor, you need training and support from experienced and successful marketers to help you push through the doubts, fears, and regrets you inevitably encounter.