Project Management Principles Applied to Online Marketing
Time management is extremely important to an online marketer. Because there are so many different types of marketing activities and because the activities are reproduced through many campaigns, it is very helpful to create a system to help you stay focused and become more productive.
By definition a project is temporary with a defined beginning and end. Once a project schedule is defined for each marketing activity, the schedule can be tweaked and used again, and the timeline can be shortened as the learning curve is overcome and the skills are honed. Since the activities are basically the same each time, this formal plan will free your time for the creative aspects and allow you to carry out the activities on autopilot.
You will move through the defined five process groups, or stages in the project life cycle, which are:
Controlling and Monitoring
as well as the processes in the nine knowledge areas. These are
Project Integration Management
Project Scope Management
Project Time Management
Project Cost Management
Project Quality Management
Project Human Resource Management
Project Communications Management
Project Risk Management
Project Procurement Management
Be sure to record actual times spent in each phase so you can continually refine your plan and shorten the timeframe to bring each project to market.
Develop a Work Breakdown Schedule and subsequent Project Plan by defining all the activities for the specific marketing strategy. For instance, for an article marketing campaign, you need to define your target audience, define your keyword, select your topic, write the article, write the title, and distribute the article. Break down the steps and create a project plan as well for online ad campaigns.
Be sure to do a post-mortem evaluation of the project in the Closing phase. By re-using this plan you will find that you can produce at a much higher rate during successive iterations. You will also be able to evaluate the better methods by tracking the time required, cost, and effectiveness of each campaign.
By using these time tested techniques, you will find it easier and easier to produce the results you desire!