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Learn The Fundamental Rules Of Selling, Use It In Your Copywriting And Get Everything You Want In Life!

Guest post by: Anita de Santiago

Article Overview: Do you know what the fundamentals are of selling? Do you think there are many? Actually there are just a few, and once you learn them you will become so much more powerful and I don’t mean just in you writing but in your ability to achieve anything you want in life. I know that for me, and maybe it’s the same for you, it’s much easier to get a message out on paper than to say it in person. You can think for a while before you say anything, nobody is stressing you and you don’t have to look anyone in the eye. In this article I’m going to teach you the first basic secret of salesmanship.

Learn The Fundamental Rules Of Selling, Use It In Your Copywriting And Get Everything You Want In Life!

You Don't Have To Be A "Natural" To Master The Basics.

Of course there are those who are born natural salesmen, but the good news is that you don't have to be one to write successful copy. A natural salesman has a special brain that is absolutely resistant to rejection, completely optimistic and capable of intuitive knowing what his prospects want. But the only thing you need is the ability to write a simple letter - imagine how you would write to a friend - and you need some secrets, but they are easy to learn.

These are the three fundamental rules of selling:

1. People don't like the idea of being sold.

2. People buy things for emotional, not rational reasons.

3. Once they are sold people need to satisfy their emotional decisions with logic.

In this article I will look into rule # 1



The First Rule Of Selling: You have to be gentle and kind

Let's look att rule #1: People don't like to be sold. At first you would think that this doesn't make any sense because every year trillions of dollars worth of goods and services are bought and sold. I mean I love to shop but does that mean I like to be sold. Absolutely NOT. People want to buy because that implies control whereas being sold implies the opposite.

Now imagine this. You walk into a car dealership because you want to buy a car. The first thing you get is confronted with a pizza chomping slob asking you what kind of a car you want. Eh hello! What do you do ? You excuse yourself and rush out of there.

Now picture this scenario: You walk into the same dealership but now you are approached by a man who is neatly dressed, he smiles and kindly offers you a cup of coffee. How does that feel? Much better right? Now while you look around he pours you a cup , gets you sugar and cream, refills your cup and he never says anything. Very soon you are feeling comfortable with him so you start asking him questions about the car that you would like to buy and very politely he answers and explains all the benefits of that particular car. After a while he shows you another car that's very similar but it's a new car and it has more features. Before you know it you've bought yourself a new car and you are very happy that you have done that.

Now what happened here? Very simple this salesperson knew and understood the first rule of selling, that it's not a good idea to make someone feel like they are being sold.

It's the same with copywriting, your job is to help your prospect solve a problem or achieve a goal.

Remember that people like to buy things but they don't like to be sold. It doesn't matter if you are writing a sales letter or trying to convince your friend to go to a movie, don't apply pressure. Instead offer to give them something. Don't force the tempt them.

But exactly how do you tempt someone?

Let's say you want to get your friend to buy a piece of chocolate cake. Now you wouldn't start off by listing 10 reasons why cake is good for him, now would you? No you'd probably start of with describing how great the cake smells, how delicious it looks, how thick the icing is, how it will just melt on his tongue.....

In other words you would create a verbal picture that teases his desires - his hunger and his craving for chocolate. You would temp him by appealing to his emotions not boring him with reasons or trying to force him.

If you can understand this first principle you will have people eating out of your hand.

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