Network Marketing? You Can Only Go So Far on "Stretching the Truth!"
Don't "stretch the truth". I can't tell you how many marketing campaigns I see that "stretch the truth" to sell their products. Ok, perhaps I can, it's a lot. A whole bunch. A gigantic number. But just because they do it doesn't mean you have to. After all, I would like to still believe that at the end of the day honesty, truth, hard work, and a good product win. Perhaps that is "old fashioned" but I don't care.
Now just because I'm arguing against "stretching the truth" does not mean you can't be creative when marketing. There are a lot of creative tools and strategies that are both successful and lack "stretching the truth". One of the best strategies I know of when it comes to successful marketing is have a good product! If your marketing message is clear and honestly presents the product, then a good product will sell itself over time. It will take some work to setup the initial momentum. You don't need to "stretch the truth" to sell a good product.
So, step one: have a good product.
Step two: use the internet. The internet is your friend and it will help you setup that initial marketing momentum you need for your amazing product. When setting up your initial marketing campaign, don't "stretch the truth". It might be tempting to do so but that will come back to bite you. Remember, if you have a good product it should sell itself if you have the right message and the right market.
Step three: study your results. Look at your marketing results. What worked, what didn't, who bought your product? Look at everything and ask yourself how you can improve things for the next marketing campaign. You should constantly be looking at results of marketing so that you can constantly be improving your marketing.
Step four: study your competition. See what they do and do it better.
Follow these basic steps and you will be able to compete with the best artists around who uses "stretching the truth".