Guerilla Marketing In the 21st Century - The Internet Jungle.
Guerilla Marketing In the 21st Century - The Internet Jungle.
The Game has changed, the cheese has moved and unless you are constantly adjusting, maneuvering, ducking and dodging, you will never experience true success in your business. It’s like a jungle out there. Your competition is fierce and lurks behind every corner looking to take you out. If you’re not prepared that is exactly what will happen. The best way to prepare yourself is to have a strategy to move forward with. A battle plan if you wish. Most folks just dive in, throw a bunch of mud on the wall and “HOPE” something will stick. Some may and some won’t. I am not about to gamble with my time and effort. I want my battle to count for something.
Marketing has all changed over the course of the years. Yesterday’s was TV, Radio and Newspaper advertising. They had their hayday. Today it’s all about blogs, Pay Per Click, Article Distribution, Video’s, Banner Ads, Email Marketing, Voice broadcasting, etc… You get my drift? The Cheese has moved and so have the mice.
I used to build my business old school style. Here is the process I was taught years back.
1. Make a list of everyone you have ever known. Doctors, Family, Friends, etc.
2. Call those people and pre-qualify them, asking them if they are keeping their options open, If they ever look for ways to make extra money, If they are making all the money they want to, etc. etc. The list goes on and on.
3. Book a face to face appointment to do a brief overview with them.
4. If they were interested, then book them into a 1 hour informative meeting where they will get to meet your upline and the team and find out all of the other details.
5. Do a Follow up with the prospect after the meeting.
6. Do a product demo/walk through with them.
7. Enroll them in your business.
8. Nurture them for the next 60 days hoping they will duplicate your efforts
WOW!!! I cant believe I did that for so long, but you know what? I learned an awful lot about people and the psychology behind why people do what they do, make decisions they make and most of all “WHY THE BUY”.
Now Let’s take a look at Guerilla Marketing and you will see how much different it is than Dinasauric, archaic style.
Never make lists, never cold call, never attend weekly hotel meetings, don’t buy leads.
1. Use Blog’s, Funded Proposal Funnel Systems, Auto-Responders, Article Marketing, Video Marketing, Pay Per Click Advertising, Social media, Social Bookmarking, Groups on Linked in, Facebook, etc..
2. Never talk to prospects unless they come into my sales funnel. I don’t call people unless they qualify themselves to talk with me.
3. I target the audience I am looking to attract and offer them value. I always give before I ever take and always give more than I ever take.
4. I dominate the search engines, have branded myself online so that people can Google me and my name dominates Google and every other search engine, not someone else’s opinion of me.
5. I generate FREE, High Quality leads on a daily basis. People with cash in hand, ready to buy or learn something new. It’s a whole lot different than taking people who are negative, to neutral and then to a positive space. That is called convincing folks. I NEVER and I repeat Never convince anyone to do business with me or buy a product of mine.
6. I do webinars, training calls and always give people the training they are looking for.
I could write all day on the fact that the game has changed and unless you change with it, your done, Kaput, finito Pau….
If you are building your business online, don’t just dabble with it. I guarantee you’re not getting the results you want because your not putting in the time necessary to educate yourself on how to market properly. There are millions of resources out there to bring you up to speed and help you leverage the power of the world wide web to totally explode your business online. Get in the trenches, pay your dues and you will be taking the internet by storm in no time.
Guerilla Marketing In the 21st Century The Internet Jungle - To learn more about this author, visit Joshua Boxer's Website.
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Is it possible to still use the same techniques you used to build your MLM or Network Marketing Business 10 years ago? Absolutely. If you want to get smoked and go down in flames.
The Game has changed, the cheese has moved and unless you are constantly adjusting, maneuvering, ducking and dodging, you will never experience true success in your business. It’s like a jungle out there. Your competition is fierce and lurks behind every corner looking to take you out. If you’re not prepared that is exactly what will happen. The best way to prepare yourself is to have a strategy to move forward with. A battle plan if you wish. Most folks just dive in, throw a bunch of mud on the wall and “HOPE” something will stick. Some may and some won’t. I am not about to gamble with my time and effort. I want my battle to count for something.
Marketing has all changed over the course of the years. Yesterday’s was TV, Radio and Newspaper advertising. They had their hayday. Today it’s all about blogs, Pay Per Click, Article Distribution, Video’s, Banner Ads, Email Marketing, Voice broadcasting, etc… You get my drift? The Cheese has moved and so have the mice.
I used to build my business old school style. Here is the process I was taught years back.
1. Make a list of everyone you have ever known. Doctors, Family, Friends, etc.
2. Call those people and pre-qualify them, asking them if they are keeping their options open, If they ever look for ways to make extra money, If they are making all the money they want to, etc. etc. The list goes on and on.
3. Book a face to face appointment to do a brief overview with them.
4. If they were interested, then book them into a 1 hour informative meeting where they will get to meet your upline and the team and find out all of the other details.
5. Do a Follow up with the prospect after the meeting.
6. Do a product demo/walk through with them.
7. Enroll them in your business.
8. Nurture them for the next 60 days hoping they will duplicate your efforts
WOW!!! I cant believe I did that for so long, but you know what? I learned an awful lot about people and the psychology behind why people do what they do, make decisions they make and most of all “WHY THE BUY”.
Now Let’s take a look at Guerilla Marketing and you will see how much different it is than Dinasauric, archaic style.
Never make lists, never cold call, never attend weekly hotel meetings, don’t buy leads.
1. Use Blog’s, Funded Proposal Funnel Systems, Auto-Responders, Article Marketing, Video Marketing, Pay Per Click Advertising, Social media, Social Bookmarking, Groups on Linked in, Facebook, etc..
2. Never talk to prospects unless they come into my sales funnel. I don’t call people unless they qualify themselves to talk with me.
3. I target the audience I am looking to attract and offer them value. I always give before I ever take and always give more than I ever take.
4. I dominate the search engines, have branded myself online so that people can Google me and my name dominates Google and every other search engine, not someone else’s opinion of me.
5. I generate FREE, High Quality leads on a daily basis. People with cash in hand, ready to buy or learn something new. It’s a whole lot different than taking people who are negative, to neutral and then to a positive space. That is called convincing folks. I NEVER and I repeat Never convince anyone to do business with me or buy a product of mine.
6. I do webinars, training calls and always give people the training they are looking for.
I could write all day on the fact that the game has changed and unless you change with it, your done, Kaput, finito Pau….
If you are building your business online, don’t just dabble with it. I guarantee you’re not getting the results you want because your not putting in the time necessary to educate yourself on how to market properly. There are millions of resources out there to bring you up to speed and help you leverage the power of the world wide web to totally explode your business online. Get in the trenches, pay your dues and you will be taking the internet by storm in no time.
Guerilla Marketing In the 21st Century The Internet Jungle - To learn more about this author, visit Joshua Boxer's Website.
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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