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Article Marketing : How To Brand Yourself Inexpensively
| Guest post by: Liam McCauley |
Article Overview: Article Marketing is a simple , effective low cost method to bring very high quality visitors to your website. You can establish yourself as an authority in the industry , and build trust with your audience through articles. You don’t have to be an expert writer to have an effective article campaign.
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Free Download - What Is Personal Branding? By Liam McCauley |
Article Marketing : How To Brand Yourself Inexpensively
Article Marketing is a simple , effective low cost method to bring very high quality visitors to your website. You can establish yourself as an authority in the industry , and build trust with your audience through articles. You don’t have to be an expert writer to have an effective article campaign.
The most important aspect of any article is to avoid thesales pitch or buzz around the product you are trying to promote.
Article Marketing should provide valuable and informative content and be educational at best. You want to provide content that will be valuable to the reader. You are trying to build a relationship with them , and don’t want to turn them off with your sales pitch.
You are not advertising a product – You are advertising yourself !
This is a different advertisement whereby you are selling yourself as an expert and valuable resource to your reader – without directly stating it !!
When writing any article , you want to base the article around one or two main long-tail keywords , one of which should be used in the headline of your article. Your articles should be based upon content , and you can use the resource box at the end of the article to promote your website , blog , lead capture page etc… where the reader can visit you to obtain further information on the writer and your product.
Article Marketing offers many advantages over other methods of advertising such as PPC (Pay-Per-Click) , as the article itself is promoting yourself as an expert , whereas traditional ads simply do not do this , so you are already building trust and credibility with your reader , so when you do speak or communicate with a lead , there will be greater name recognition and you will sponsor more of the people who came to your site after reading one of your articles. This is an very effective method of Attraction Marketing.
It is important to write not just one article but a series of articles , so you have a collection of content for future use , should you wish to write your won blog , create your own website etc… as you take your marketing to the next level.
Remember that each and every additional piece of content whether it be writing articles , blogs , videos increase the value of yourself and therefore your business , and Article Marketing is free , so if you are new to Internet Marketing this is a great route to follow as your build your business.
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Article Tags: advertisement, article marketing, audience, building trust, buzz, credibility, expert writer, high quality, informative content, pay per click, quality visitors, relationship, rsquo, sales pitch, sans serif font, span style, strong sales, style font, traditional ads
Referred by: http://jaykubassek.com
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About the Author: Liam McCauley RSS for Liam's articles - Visit Liam's website Click here to visit Liam's website   Visualizing Success With the Law of Attraction Social Network Marketing Promoting by Virtual Word of Mouth Connecting Increased Profits With Internet Marketing Growing Your Business Using LinkedIn Interest and Participation Funded Proposal Focused Qualified Lead Generation |
Related Forum Posts
Re: Let’s talk about the ways of marketing your products, servic
- I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use.
Forum Marketing
Yahoo Answers (I need to use more of)
SEO (Search Engine Optimization)
Bum Marketing or Article marketing
P-P-C (Pay Per Click) Marketing
Online Directories
Hope this helps.
Re: Should Evan add a "Social Media Marketing" category to the f
- Hi,
Online Marketing would be a great title, and having sub categories would make it even better, there would plenty of categories to choose from, Social Media, SEO, Article Marketing and yes even Affiliate Marketing to name just a few,
great looking site btw Jeff,
take care,
Carol
Re: Traffic! How do you get it?
- Traffic is the lifeblood of your internet business and it is one of the most popular questions asked all the time how do I get more traffic.
The following are some good strategies that are proven to work to help ou gain traffic to your website
A) Forum Marketing
b) Article Marketing - (Where you distribute your content is the key to success with Article marketing)
c) Video Marketing
d) Blogging
e) Social Media ( sharing content amoungst a targeted network of friends or creating Fan Pages and updating)
f) Ezine advertising ( send solo mailings to email lists of people within your niche) Go to google and type in your niche name followed by ezine or newsletter
g) Pay per Click
H) Joint ventures and ad swaps ( generally will need a list of email subscribers of your own)
I) Classified adverts online
J) Banner and Image ads - go to google and type in google image ads - full tutorial their
I would reccomend you pick one strategy and learn it until you can generate some great traffic and then you should look to move on and implement other strategies.
Re: How to Promote Your Business Online
- Thanks for the list ZekeLL ,
I use many of these ways to promote my online business and am looking into using more of them.
I also use Article Marketing, Social Networking and Blogging which I find a very good way to get traffic to my site and also gain valuable backlinks.
Take care,
Carol
Re: How to promote my site
- All I can suggest to you is.. if you don't have knowledge in SEO and or in Internet
Marketing, you better understand what is SEO first and what it's dos and don'ts..
After you learn in..
Start with the basic SEO techniques:
- Web Directories Submission
- Classified Ads
- Social Bookmarking
- Forum Posting
- Blogging
- Article Submission
Then the rest follows..
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