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Making Money with Social Media Marketing – A Multi-Pronged Approach

Guest post by: Liam McCauley

Article Overview: To succeed in making money with social media marketing, there are three important facets involved. A well crafted, marketing strategy that includes these various aspects will increase revenue and market position. One of the first goals of this type of marketing is to create a buzz. Use interesting, newsworthy information to attract attention to your organization. This could come in many forms. It could be the announcement of an event, such as a new product release or videos featuring tutorials. Tweets are a quick easy way to keep your network informed about specials or articles that are being published.

Making Money with Social Media Marketing – A Multi-Pronged Approach

To succeed in making money with social media marketing, there are three important facets involved. A well crafted, marketing strategy that includes these various aspects will increase revenue and market position. One of the first goals of this type of marketing is to create a buzz. Use interesting, newsworthy information to attract attention to your organization. This could come in many forms. It could be the announcement of an event, such as a new product release or videos featuring tutorials. Tweets are a quick easy way to keep your network informed about specials or articles that are being published.

Blog entries provide information, create discussion and encourage group participation. Having a fan page devoted to promoting a message or brand can increase an organization’s ability to continue making money with social media marketing. Photos, video clips or links to the web site will promote interactions across the various platforms, creating their own buzz. These methods are all based around online communication. Once the marketing plan is put in place, the organization no longer is in control of the dialogue. It still promotes its message, but to maintain their reputation, these campaigns must fully engage the users and show respect for their audience.

Making money with social media marketing uses a plethora of online services to increase an organization’s web presence. Though they started as a consumer outlet, they have become popular with many types of businesses. News organizations were among the first to capitalize on their popularity and others soon followed. Attracting a fan base by networking with consumers is not the only way to utilize these marketing platforms. Creating a partner network can also be used to vastly increase your “fans”. This involves finding other organizations that sell products that will complement yours and creating a Joint Venture.

For example, if your site promotes travel, you may want to partner with a company that sells luggage, another that provides group tours and perhaps one that sells wrinkle free apparel. Each site will promote the others, which increases the value of everyone in the venture. Not only does this create interest it also enables each organization to generate leads that can be used to build their own customer base as well as furthering yours. These leads are qualified, which means they are already interested in what you have to sell. Making money with social media marketing involves creating targeted marketing campaigns to maximize your marketing dollars.

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Article Tags: liam mccauley, making money, marketing strategy, social media, social media marketing
Referred by: http://jaykubassek.com



Related Forum Posts
Re: Kevin needs "social glue" ideas - Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff
Making Money in 2011 - Hello forum members! As we draw closer to the new year I thought it would be appropriate to change the title of our forum category "Making Money in 2010" to "Making Money in 2011" - I'm looking forward to some interesting discussions and wish everyone a prosperous New Year!
Re: Kevin needs "social glue" ideas - [quote="WebBizIdeas.com":gvtxsu7g]Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff[/quote:gvtxsu7g] Hi Jeff, Thanks for the suggestion. Why don't you start a new post (with a poll) to see if there's enough interest in your idea for a social media section?
Re: Should Evan add a "Social Media Marketing" category to the f - Hi, Online Marketing would be a great title, and having sub categories would make it even better, there would plenty of categories to choose from, Social Media, SEO, Article Marketing and yes even Affiliate Marketing to name just a few, great looking site btw Jeff, take care, Carol
Re: Should Evan add a "Social Media Marketing" category to the f - Just as an update, Evan has extended the poll's expiration date and says he'd like to see at least 25 "yes" votes before implementing the new category. Moreover, it would probably be called "Online Marketing" instead of Social Media Marketing".


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