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Social Media Marketing – A Broad Reaching Social Technology

Guest post by: Liam McCauley

Article Overview: Social media marketing is really a rapidly growing technology that allows the ways and means for people to interact socially. Examples of social media marketing tools are Linkedln, Facebook, Twitter, Flickr and You Tube. Defined, it means using such online tools such as blogs, marketing, customer service, advertising, and public relations. There are some fundamental concepts to this marketing venue that comprise its basic online activities like creating a buzz which is a way to attract attention. Buzz is perhaps what makes online social networking work. It relies on news worthy events, blogs, videos, and even tweeting. It is a very powerful marketing tool.

Social Media Marketing – A Broad Reaching Social Technology

Social media marketing is really a rapidly growing technology that allows the ways and means for people to interact socially. Examples of social media marketing tools are Linkedln, Facebook, Twitter, Flickr and You Tube. Defined, it means using such online tools such as blogs, marketing, customer service, advertising, and public relations. There are some fundamental concepts to this marketing venue that comprise its basic online activities like creating a buzz which is a way to attract attention. Buzz is perhaps what makes online social networking work. It relies on news worthy events, blogs, videos, and even tweeting. It is a very powerful marketing tool.

Being an advertising method, social media marketing is a method that relies on various online social network services which can be email or instant messaging for example. Social networking websites are becoming huge communication sites where people gather to share information, news, and idle chat. Recently many of these services like MySpace, Twitter, and Linkedln have developed ways to combine conventional email and instant messaging into their services. Until fairly recently these type of social networking tools were thought to be used only by techies and nerds. Nowadays, more and more people want to know how to use these services for marketing their brands.

Historically speaking, online social media marketing has been around for several years. People have been connecting to blogs for the past couple of years and even before the World Wide Web was created, folks were connecting to Usenet News. Actually, the early dial-up bulletin board services users were exchanging primitive text messages and limited graphics. There are some interesting parallels between the early days of online social networking and today’s most popular tools and services. That’s good news for the aspiring online marketing entrepreneur. If you are looking to market something online, this venue has some powerful capabilities for your business.

If you want to use online social media marketing as a means to promote your business, there are several thinks to consider. The key to remember when using this tool to market your business is that you have to target people who have a common interest in your brand. If you develop online social friends that have your same interests your community will grow as more people run across your blogs and posts. It’s analogous to using word of mouth to get your brand popularized. Your social networking can bring new friends into the fold for your business marketing efforts.

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Article Tags: online social networking, social media, social media marketing, social networking
Referred by: http://jaykubassek.com



Related Forum Posts
Re: Kevin needs "social glue" ideas - Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff
Re: Kevin needs "social glue" ideas - [quote="WebBizIdeas.com":gvtxsu7g]Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff[/quote:gvtxsu7g] Hi Jeff, Thanks for the suggestion. Why don't you start a new post (with a poll) to see if there's enough interest in your idea for a social media section?
Re: Marketing 2.0 - What Are Your Thoughts - Hi Shri, Thanks for posting this. I also read it and I believe Social Media is here to stay, until the next best thing comes up. Social media proved to be useful for me many times and I think everyone should use it for their business.
Re: Should Evan add a "Social Media Marketing" category to the f - Hi, Online Marketing would be a great title, and having sub categories would make it even better, there would plenty of categories to choose from, Social Media, SEO, Article Marketing and yes even Affiliate Marketing to name just a few, great looking site btw Jeff, take care, Carol
Re: UPDATES: New Campaign! New Layout! New Ideas! - GT - thanks for the FYI - I'm not sure if we'll put a link back. Something to consider though! Trent - the new category is "Social Network and Media" which was put in to compliment the Online Businesses category that currently exists. Overall the new categories are: - Looking For, Networking and Events - Review My... - Social Network and Media - Brags and Rants These came as a result of Ringo doing research on other forums and thinking about what could be improved on ours to give a better experience for everyone. I hope you enjoy them! David, I'm looking forward to reading your Brag / Rant!


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