Understanding Search Engines to Improve your Rankings

A very important factor to getting your Internet marketing business off the ground is to understand and utilize keywords. Basically, keywords are the words people use when making a search on the Internet. So, if you want people to find your articles and websites, you need to use keywords in your writings. Today, we’ll talk about how the search engine works and why the keywords you use are so important.

In order to keep things simple, we’ll say that there are three pieces of software that work together to make up a search engine.

1.   Spider software

2.   Index software

3.   Query software

The spider software requests pages from a web site and collects as much information from it as it can in the shortest amount of time. The key thing here is the spider loves links because they lead to other web pages that have the things it loves- more text, links, and URLs!

The index software deciphers the massive amounts of text, links, and URLs, and feeds them into a complex mathematical formula that indexes the words, pairs of words, and so on. After analyzing the pages and links for word combinations, it assigns scores that allows the search engine to judge how important the page(and URL) might be to the person who is searching.

The Query software is the part you see when you use a search engine. It’s the box into which people type their search terms. Although it may look simple, it represents all the other software that works behind the scenes to provide the results of your search. The query software checks the records created by the index software that was the result of the raw materials collected by the spider software.

Since these keywords are the words used by people who are searching for information,it’s imperative you use them in your web copy so people will find your site from a search.

Keywords you use in your blogs and articles help you improve your “natural” ranking on the search engines. (that’s the listing on the left side of the page) The higher your ranking, the closer to the top of the list your site will be listed, resulting in more traffic to your web site.  The “Big Secret” to search engine optimization is that there is no secret at all! Optimizing your web site is all about understanding what is going on, and following up with hard work and attention to detail common to many business activities.