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5 Key ingredients of Increasing Search Engine Rankings

5 Key ingredients of Increasing Search Engine Rankings

I make my living improving my websites search engine rankings regularly so I can honestly sit here and tell you there is more bad information about search engine optimization than need be. What if I could tell you that reaching higher rankings is easier than you may think? By working with a variety of websites I have come to learn that top ranked sites all have 5 considerations that are very similar, and not by accident. In this article I will share these common attributes that will help take your website from ranking below page five to competing with the top sites on page one on major search engines.

    First consideration. Anchor text of links that point towards your website should include keywords related to the content of your site, search engines use anchor text to determine the content of your website. So now you need to go through all of the links pointing towards your website and check to make sure they are including these keywords in their anchor tags. Heres a quick example:

<*a href=”mywebsite.com” title=”Your Keywords Here”>mywebsite.com

    Second Consideration is using keywords in the and tags. Meta tags are effective in telling the search engines what content to expect when they spider a webpage. This can help your rankings. Keep in mind some major Engines ignore these tags but you still want to use it for the smaller ones that still do read it.

    Third consideration is link popularity. This is a simple concept. The more outside websites that have links pointing towards your page, the better your ranking is in search results.

    Fourth Consideration is link diversity. If you have 50 links on 5 websites you will have a lower ranking than if you had 50 links on 25 websites. This will represent higher popularity and results in a higher rank. So make sure your getting out there and getting your link on as many websites as possible to increase popularity which will increase rank.

    And the final consideration is, MAKE SURE YOU USE A DOMAIN NAME! If you use a sub domain you are going to lose a lot of brownie points with search engines so if you have the means go and buy a domain.

    Use this article as a guideline when building and updating your website and you can be confident that your search engine rankings will go up. Remember all of these points that i have covered are equally as important so do not over look any of them and optimize all of these points to maximize your rank and get the best results.









5 Key ingredients of Increasing Search Engine Rankings - To learn more about this author, visit Dallas Berry's Website.

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John Alexander
John has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center.
I look forward to hearing from you! - Visit John Alexander's Website

Stephanie Robey
Stephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals.

She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com   Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences.  Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University.

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Dallas Berry
(Visit Dallas's Website) North Canadian oil worker turned entrepreneur, I like to share my life experiences and how my life changed when I left my job for internet marketing. I left my Operations supervisor position to pursue my dreams of financial freedom. I am described as kind of nerdy when it comes to technology, i can build websites, do custom graphic work, and fix almost any computer problem I have ever run into. I am the team captain for my team in tournament paintball. Once and a while I even get to travel for that. My favorite car is the BMW M3 E46 in polished silver. There is something about driving fast that gets my heart pounding. I have the urge to jump out of a plane (with a parachute on of course), something about falling 200 km an hour towards jagged rock seems exciting. I am a Leader in everything I do, from my first part time jobs to my last full time career. I am a personal mission to empower entrepreneurs to rise above and take it to the next level. I only want to work with serious hard working entrepreneurs who want to build a business. See my website for details.


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