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How To Use A Funded Proposal In Online Marketing

Written by: Bruce Wood

Article Overview: Funded proposals have been used by traditional businesses for years, and are the new rage in online marketing systems.

How To Use A Funded Proposal In Online Marketing

Funded proposals have been around longer than the Internet.

A funded proposal is a small item which is sold as a "leader" in many sales businesses. In retail businesses, the funded proposal is often referred to as a "loss leader," which is something being sold at an attractively low price, for a small profit, or sometimes even being sold for below its wholesale cost.

Funded proposals and sales leaders are used to attract customers to a business and to qualify them as customers. The object is to increase a company's customer base, and allow further marketing with the goal of having the customer buy more profitable items in the future.

An example of employing an off-line funded proposal is a high-quality, framed art print which is offered in art gallery for thirty-seven dollars. Prices of other original art in the gallery start at six hundred dollars and go up into the thousands. Many people visit the gallery to "browse" and some of them buy the small framed print.

The small sales pay much of the gallery's expenses, and give the buyers a comfort level with the business. They return as "customers" instead of "browsers," and many upgrade to buy thousands of dollars of art over the next months and years.

Online network marketers use a funded proposals in a similar way. A marketer who has a program costing hundreds or thousands of dollars, may first introduce his leads to a capture page which offers an attractively priced e-book. Those who buy the e-book experience the quality level of the network marketer's offerings. They also become part the marketer's email-list, and receive information about other products and the primary business.

The small sales help pay for the online marketer's operating expenses, and build his customer base. The customers get a chance to become acquainted with the marketer, and they go on to buy more products or join the primary business.

Funded proposals are valuable tools for any business. Using them consistently will help build customers and profits.

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Article Tags: funded proposal, marketing systems, traditional businesses



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