How To Use A Funded Proposal In Online Marketing
How To Use A Funded Proposal In Online Marketing
A funded proposal is a small item which is sold as a "leader" in many sales businesses. In retail businesses, the funded proposal is often referred to as a "loss leader," which is something being sold at an attractively low price, for a small profit, or sometimes even being sold for below its wholesale cost.
Funded proposals and sales leaders are used to attract customers to a business and to qualify them as customers. The object is to increase a company's customer base, and allow further marketing with the goal of having the customer buy more profitable items in the future.
An example of employing an off-line funded proposal is a high-quality, framed art print which is offered in art gallery for thirty-seven dollars. Prices of other original art in the gallery start at six hundred dollars and go up into the thousands. Many people visit the gallery to "browse" and some of them buy the small framed print.
The small sales pay much of the gallery's expenses, and give the buyers a comfort level with the business. They return as "customers" instead of "browsers," and many upgrade to buy thousands of dollars of art over the next months and years.
Online network marketers use a funded proposals in a similar way. A marketer who has a program costing hundreds or thousands of dollars, may first introduce his leads to a capture page which offers an attractively priced e-book. Those who buy the e-book experience the quality level of the network marketer's offerings. They also become part the marketer's email-list, and receive information about other products and the primary business.
The small sales help pay for the online marketer's operating expenses, and build his customer base. The customers get a chance to become acquainted with the marketer, and they go on to buy more products or join the primary business.
Funded proposals are valuable tools for any business. Using them consistently will help build customers and profits.
How To Use A Funded Proposal In Online Marketing - To learn more about this author, visit Bruce Wood's Website.
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Funded proposals have been around longer than the Internet.
A funded proposal is a small item which is sold as a "leader" in many sales businesses. In retail businesses, the funded proposal is often referred to as a "loss leader," which is something being sold at an attractively low price, for a small profit, or sometimes even being sold for below its wholesale cost.
Funded proposals and sales leaders are used to attract customers to a business and to qualify them as customers. The object is to increase a company's customer base, and allow further marketing with the goal of having the customer buy more profitable items in the future.
An example of employing an off-line funded proposal is a high-quality, framed art print which is offered in art gallery for thirty-seven dollars. Prices of other original art in the gallery start at six hundred dollars and go up into the thousands. Many people visit the gallery to "browse" and some of them buy the small framed print.
The small sales pay much of the gallery's expenses, and give the buyers a comfort level with the business. They return as "customers" instead of "browsers," and many upgrade to buy thousands of dollars of art over the next months and years.
Online network marketers use a funded proposals in a similar way. A marketer who has a program costing hundreds or thousands of dollars, may first introduce his leads to a capture page which offers an attractively priced e-book. Those who buy the e-book experience the quality level of the network marketer's offerings. They also become part the marketer's email-list, and receive information about other products and the primary business.
The small sales help pay for the online marketer's operating expenses, and build his customer base. The customers get a chance to become acquainted with the marketer, and they go on to buy more products or join the primary business.
Funded proposals are valuable tools for any business. Using them consistently will help build customers and profits.
How To Use A Funded Proposal In Online Marketing - To learn more about this author, visit Bruce Wood's Website.
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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