Why Network Marketers Are Afraid Of Working Online.
The transition from traditional network marketing techniques to working online can be a frightening proposition for many "old-school" marketers. But why?
There are many network marketing companies to choose from. Most follow a multi-tiered compensation program, and are commonly referred to as MLMs. And, the majority build their teams using traditional methods, offline.
The reason for the focus on traditional prospecting techniques is obvious. The people who started the companies modeled them after companies which were already successful. It is the business model they are familiar with. It is their strength.
Until recently, there was no alternative to the tried-and-true traditional methods. There were no companies formed by internet marketers, simply because there was not a precedent.
However, that situation has now changed. Several new MLM companies have sprung up which operate exclusively on the internet. They are mavericks, but their training programs usually range from rudimentary to excellent. They are mostly strong on product, and weak on internet savvy.
But where does that leave network marketers who do not want to jump ship and join one of the newer online opportunities? Many of them are totally intimidated by online technology, so if they are looking for a change, it will most likely be a lateral shift into another traditional MLM. Others who are trying to find a way to market their traditional companies online, really have very few options.
The proliferation of self-professed gurus also confuses their choices for learning online marketing. Usually the gurus have set up shop, it seems, as a ruse to lure unsuspecting followers into a network marketing company they covertly endorse.
On the surface, the only choice for network marketers to succeed online is to jump ship and start over. However, a handful of new companies have emerged which provide expert online marketing training and a generic platform which can be adapted to any marketing company.
The new training-oriented generic marketing systems can remove the fear of online marketing. The best programs explain every step in terms which newcomers to online marketing can easily understand. They offer video tutorials, live training, and in-depth instructions.
The new training sites are a major opportunity for traditional network marketers to expand their lead generation efforts and move their team-building efforts to a new level in their current company.