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How Powerful are your Press Releases?

Written by: Claudiu Geanta

Article Overview: A Press Release is an important element of your promotional campaign. It helps in driving traffic to your website but also in generating lots of back links and thus kicking your Google Page rank higher. As a direct result your website is selected easily by other major search engines (Yahoo, AltaVista, etc.). This article will go into the fine details of creating a successful Press Release and what it means for your business as a whole.

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How Powerful are your Press Releases?

I. Choose Topic The main distinction between an article and a Press Release is that the Press Release announces a specific event. An article describes an opinion or simply shares information about a specific topic. For example, "Company ABC Launches a New Web Portal." In this example, you are announcing a specific event (the launch of new web site or portal).

Understanding this difference, will save you time and energy, because many distribution sites will not submit releases that are not formatted and written like a proper release.

Ideas for Specific Events:

II. Choose Keywords The focus of a Press Release should be not only to inform other people about your event but using keywords within the Press Release in order to gain high ranking positions with the search engines. In order to produce the proper keywords follow the steps:

III. Write the Press Release This is where all the magic happens. Remember - the organization where you send your Press Release isn't interested in helping you make money or driving visitors to your site. All they look for is a story - an interesting one so more readers will flock to their articles. So it's up to you to make it interesting and make the cut.

Here are the steps to accomplish this:

Step 1 - Outline Create an outline by answering the following 5 questions:

Step 2 - Quotes Make sure you write 2-3 personal quotes to use in your press release (as if someone was interviewing you about this event). These quotes should be what you think or feel about this event. Be personal but professional. Put a human face to your company and this event. People look to connect with the human element not with a sterile event or company.

Step 3 - Release Write your release Notes along these lines:

Step 4 - Review IV. Distribute the Press Release Once your press release is finalized, distribute it to the search engines ASAP!

Here's a resource list where you can distribute your Press Release:

Note: You will have to signup for each of the resources listed above. Once you do -do not forget to save it in your Favorites should you return back to them. Each distribution site distributes your release to many other websites.

Important Notes:

Even More Important Notes:

If you follow the instructions in this article, your release will begin to appear more and more on the search engines over time.

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Home > Home-Based-Business > Claudiu Geanta > How Powerful are your Press Releases
Article Tags: blog, charity event, company abc, distinction, launch, li li, magic, money, new business, press release, search engines, step 1, ul, web portal, wordtracker
Referred by: http://jaykubassek.com

About the Author: Claudiu Geanta
RSS for Claudiu's articles - Visit Claudiu's website

Claudiu Geanta is a successful online business owner and founder of Design by Satori & ProIncome Marketing, LLC. He teaches every day people how to build an optimum online business, SEO and SEM. Claudiu lives with his wife Andreea in Southern California.

Click here to visit Claudiu's website
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Related Forum Posts
Re: The Best Method for Online Marketing Re: The Best Method for Online Marketing - In order to write a press release, you must determine the subject of your story. It can be about an event that affects your industry, or it can be about a change in your company that will affect your customer base. Press releases are in all actuality ‘cookie cutter’. Once you get the hang of writing them, all you have to do is fill in the blanks. Press releases conform to an established format.
Press Release Builder Tool Press Release Builder Tool - Hi Shri - I would be happy to. What do you need from me? Please PM me the details. Also, if anybody has suggestions for how to make the Press Release Builder Tool more valuable please let me know!
Re: Sales with no start up fees. Re: Sales with no start up fees. - Hi Mary, Maybe you have something New to offer. You can write an article of something new you have to offer. Then submit it. Following that rewrite it into a Press Release, indicating the need of support to promote it. Just an idea. Be blessed Beat
Re: Owning a social network software...How is it?? Re: Owning a social network software...How is it?? - Hi Orxan, Thanks a lot for giving time and the information provided. Yes, I have been doing Press releases and posting blogs too. These are the primary marketing tools for any business in todays scenario. I'd further appreciate any ideas or steps that can be initiated to market SNet. Any more suggestions will be certainly appreciated. Thanks Ashish
Re: Looking to outsource my sales Re: Looking to outsource my sales - With a budget of $1,500 I know a guy in India who will do all these works on your website for you SEO Articles writing Article Submissions Forum Postings Website Submissions Press Release Link Exchange Video Submission If interested pm me and i send you his linl


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