The 5 Golden Rules of Awesome Blogging

5 Rules of Blogging Here are the 5 Golden rules to harness the power of a good blog post:

Rule #1 - Avoid Corporate Talk The Big bang Theory is one of my favorite TV shows. Sheldon is one of the characters and he is constantly using geeky, condescending yet scientific language that turns everyone off. Sure - it's funny on TV but can you imagine working with a guy that says:"We shall be in need of a time readjustment in order to meet the scheduled deadline" - instead of saying - "We'll be late".

Every time I read a puffed up, superlative brimming text on a corporate website I immediately assume the following:

• These people are hiding behind words because their products and/or services are crap.
• They think they are smarter than me - that's why they use fancy corporate lingo. I don't need to be patronized.

Here's a list of words I could do without on corporate websites:

Leverage, utilize, best of breed, solution, etc. Same for acronyms like SERP, EOM, etc. If you really have to use them, at least spell them out in parenthesis (i.e. SERP - Search Engine Results Page, etc.)

Rule #2 - Write for your Audience not for your Ego

• Assume your audience knows nothing about the subject so explain everything in layman's terms.
• Provide the whole story with plenty of details.
• Use illustrations, pictures and portfolio samples.
• Make the post interesting so the audience is captivated by the story

Rule #3 - Use short paragraphs Pick up a newspaper and analyze the way the columns are constructed. Count how many words each sentence has; you'll also notice that paragraphs seldom have more than 3 or 4 phrases. These chunks of text are easier on the eye allowing it to travel from one to the other, especially when white space is intelligently used (just like the text you are currently reading).

Rule #4 - Use Bulleted Lists They should be short and punchy. Group them together logically and don't get too wordy. Also, use 1 or 2 lists at the most and mix them with the paragraphs.

Rule #5 - Reading Level As in newspapers and most sitcoms, the reading level should be on or around 8th grade level. The news are slightly more advanced but not by much. Watch CNN and copy their reading level into your website or blog.

And there you have it - the 5 Rules of Awesome Blogging.

the 5 golden rules of awesome blogging - To learn more about this author, visit Claudiu Geanta's Website.

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Dianne Crampton Dianne Crampton is North America's leading authority on team culture.  She is an author and professional speaker and president of the leading team culture consultancy, TIGERS Success Series, Inc. Crampton has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down or to subscribe to TIGES Free monthly e-newsleeter go here Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009.  Her new book TIGERS Among Us: Winning Business Team Cultures And Why They Thrive, Three Creeks Publishing will release in March 2010.  To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website

Bryan Garner I am a Veteran of the United States Marine Reserve and retired as a Sergeant of Marines. I was deployed to Fallujah, Iraq, in 2006, and Ramadi, Iraq, in 2008. I have been working at Credit Alliance Group Financial Services company since 2007. I have had the opportunity to work in all the departments and have a real understanding on the key business concepts and how it all works. I enjoy helping people out with their debt problems and providing them an honest outlook on all their options, not just here with us. I believe if you have a good product, why not stand behind it and also show what your competition has to offer and let the consumer decide. - Visit Bryan Garner's Website

John Alexander John has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website

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Claudiu Geanta Subscribe to Claudiu's articles (Visit Claudiu's Website) Claudiu Geanta is a successful online business owner and founder of Design by Satori & ProIncome Marketing, LLC. He teaches every day people how to build an optimum online business, SEO and SEM. Claudiu lives with his wife Andreea in Southern California. Claudiu Geanta is a Silver author on EvanCarmichael.com

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