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Effective SEO for Free

Guest post by: Craig Whalen

Article Overview: Search engine optimization (SEO) is one of the most effective ways to drive targeted traffic to your websites. Maximizing the benefits of a well optimized and keyword-rich website can yield huge traffic for the website owner. However, optimizing your site could potentially cost you thousands of dollars if you are not skilled in this area. There are, however, some free and very effective methods to increase the SEO value of your websites. A few of these methods are outlined here:

Effective SEO for Free

Search engine optimization (SEO) is one of the most effective ways to drive targeted traffic to your websites. Maximizing the benefits of a well optimized and keyword-rich website can yield huge traffic for the website owner. However, optimizing your site could potentially cost you thousands of dollars if you are not skilled in this area. There are, however, some free and very effective methods to increase the SEO value of your websites. A few of these methods are outlined here:

1. Link exchanges

One inexpensive (often free) SEO method that can yield results is link exchanging (linking to and from other web sites). Search engines consider external links to your website to be ‘votes' in a website popularity contest. The more backlinks, or votes, that the search engines find to your site, the more ‘popular' your site is considered to be in their eyes, which will increase your page ranking in the search results for your keywords.

Depending on the websites that you would like to exchange links with, this tool could have a small cost associated or may cost you nothing at all. Contact the authors or owners of the websites you want to have a link exchange with. Repeat as many times as you like to increase your popularity ‘votes' for the search engines. You may be surprised with the increase in your page ranking using this method.

2. Write keyword-rich articles

Writing content-driven, informative and keyword-rich articles is one surefire way to make your internet business more visible. Writing articles is one marketing tactic that serves many purposes that will benefit your business. Well written articles position you as an expert in your particular type of business, which increases your credibility. They also offer you another outlet for creating backlinks to your websites (be careful to follow each submission site's rules for inserting links in your articles). Articles also regularly rank high in search engine results, so by advertising your business with articles you increase your search engine visibility.

Just remember that there is a difference between keyword-rich, and keyword-stuffing. Don't ‘stuff' your articles with your keywords just for a good ranking. The value of your content is as important as your search engine ranking. Keyword stuffing will not only drive your potential customers away, it may result in your articles being declined by the submission sites.

3. Relevant and Easy-to-Remember Domain Name

You are likely to increase your credibility and your repeat business by having a catchy, easy to remember website name. Something short and sweet and relevant to your business will prove to be very valuable. Though domain registration isn't free, creativity is.

4. Organize your site navigation

Providing an attractive, easy to navigate site is one way to make your visitors feel comfortable and, provided your content is valuable, will increase return visits. Also, creating a Site Map will increase your site's visibility with the search engines.

SEO is always evolving. There are many methods that can land you in the top ten rankings of the search engines. Some may be extraordinarily expensive, but these are a few of many free of low cost methods that can give you similar results.

Visit Google's Webmaster Tools for more free ways to improve your site's visibility in search engine results.

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Article Tags: keywords, search engine optimization, SEO, traffic
Referred by: http://jaykubassek.com



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