How Search Engines Work

Guest post by: Craig Whalen
Become an Author

Free PDF Download
Yes, You Really can Replace your Income Online (and then some) - By Craig Whalen

One of the biggest mistakes that new internet business owners make is thinking once their websites are up and running, they just need to sit back and watch the customers and orders roll in. In defense of the newbie, many experienced, but unscrupulous, marketers lead new business owners to believe this is the case so that they can simply make the sale or build their downline. What most new business owners don't understand is that, even if you have a top-notch website with the best products available on the internet, if potential customers can't find it then they can't buy from you, and your business is going to fail.

To avoid this situation, it's imperative that once your website is live, the internet search engines know about your site. What's even better is that you take the search engines into consideration as part of the process of building your website. This can be achieved by doing your keyword research before building your site and making sure that your pages are rich with your targeted keywords for the best possible search engine optimization (SEO).

If the search engines (Google, Bing, Yahoo, etc) don't know that your website exists then they can't include links to your website as part of a search results page. To make sure the search engines consider your website in the way you want, there are a couple of steps you need to take.

First, you should identify the keywords that are most appropriate to your products and services. Think of them as being the words and phrases that your potential customers would type into a search box when they are looking for your specific products or services.

Second, you'll need to build each of your website pages around those phrases to make sure the search engines will be able to ‘find' the pages you've created. Search engines use programs called ‘spiders' or ‘robots' to review millions of web pages every day, in order to determine what type of information is contained on those websites. (You may have also heard this process referred to as ‘crawling'.) This information is reported back to the central database of the search engine, where it is then categorized and ranked based on keyword relevancy.

Each search engine uses different techniques and algorithms to determine which web pages are most relevant to a particular keyword phrase. The exact algorithms are secret, and are thought to change over time.

If you are able to effectively optimize your website for your chosen keywords, the search engines will be able to drive large numbers of targeted visitors to your website, especially if a page of your website appears near the top of the natural search results.

Not only that, but search engines provide results in order; meaning the sites that are considered to be most relevant to the keyword phrase will appear near the top of the results list. Since most users tend to click the links near the top of the list first, it's important to not only get your web pages properly indexed for your specific keywords, but also to get your web pages near the top of the results page. Accomplish this and your business is destined for long-term success.

What is SEO A Primer

How Fresh Content May Catapult Your Website Ranking At The Top!

Why optimise your website?

Search Engines Forget the Quick Fix

How Important is a Sitemap For Search Engine Optimization?

How to Submit Your Website to the Major Search Engines For Free!

How to keep the search engines happy

Search Engine Optimization Vs. Search Engine Marketing: What's The Difference?

Search Engine Optimization

Psychology behind SEO framing

Proper Usage of Web Site Redirects in SEO

Do You Keep Using The Same Ineffective Search Engine Optimization Strategies?

Meta Tags and SEO

Importance of keyword density

Search Engine Marketing - Why You Should Write Search Engine Friendly Copy?

Submit your Website to the SEO's

Does your page title lead with your targeted Keywords?

Most Effective Search Engine Marketing

Business Blog Step 1: What Is Search Engine Optimisation (SEO)

Technology never takes a vacation - but you CAN!

Home > Home-Based-Business > Craig Whalen > How Search Engines Work > Google +

Referred by: http://jaykubassek.com

Free PDF Download
Yes, You Really can Replace your Income Online (and then some) - By Craig Whalen

About the Author: Craig Whalen

RSS for Craig's articles - Visit Craig's website
Craig Whalen is the owner of Cirrus Design Studio. Cirrus Design is a website design firm that builds and hosts custom FLASH websites for any desire or need. Whether you want a website for your garage band, your small business, or an e-commerce site to sell your products to the world, Cirrus Design Studio can give you what you're looking for.

Cirrus Design Studio builds exciting, eye-catching websites that draw the viewer in. If you want plain and boring, then this is not the deign studio for you. Check 'em out at http://www.CirrusDesignStudio.com. There you'll be able to see some of their Featured Projects, and get pricing information.

Click here to visit Craig's website.

More from Craig Whalen
How Search Engines Work
Effective SEO for Free
Secrets for Successful Article Marketing
TEAM Together Everyone Achieves More
Mindset How You Think will Always Determine Your Level of Success

Share this article. Fund someone's dream.

Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

How Search Engines Work

Related Articles

Related Forum Posts

Share this article. Fund someone's dream.


Name:
Email: