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How Search Engines Work

Guest post by: Craig Whalen

Article Overview: One of the biggest mistakes that new internet business owners make is thinking once their websites are up and running, they just need to sit back and watch the customers and orders roll in. In defense of the newbie, many experienced, but unscrupulous, marketers lead new business owners to believe this is the case so that they can simply make the sale or build their downline.

How Search Engines Work

One of the biggest mistakes that new internet business owners make is thinking once their websites are up and running, they just need to sit back and watch the customers and orders roll in. In defense of the newbie, many experienced, but unscrupulous, marketers lead new business owners to believe this is the case so that they can simply make the sale or build their downline. What most new business owners don't understand is that, even if you have a top-notch website with the best products available on the internet, if potential customers can't find it then they can't buy from you, and your business is going to fail.

To avoid this situation, it's imperative that once your website is live, the internet search engines know about your site. What's even better is that you take the search engines into consideration as part of the process of building your website. This can be achieved by doing your keyword research before building your site and making sure that your pages are rich with your targeted keywords for the best possible search engine optimization (SEO).

If the search engines (Google, Bing, Yahoo, etc) don't know that your website exists then they can't include links to your website as part of a search results page. To make sure the search engines consider your website in the way you want, there are a couple of steps you need to take.

First, you should identify the keywords that are most appropriate to your products and services. Think of them as being the words and phrases that your potential customers would type into a search box when they are looking for your specific products or services.

Second, you'll need to build each of your website pages around those phrases to make sure the search engines will be able to ‘find' the pages you've created. Search engines use programs called ‘spiders' or ‘robots' to review millions of web pages every day, in order to determine what type of information is contained on those websites. (You may have also heard this process referred to as ‘crawling'.) This information is reported back to the central database of the search engine, where it is then categorized and ranked based on keyword relevancy.

Each search engine uses different techniques and algorithms to determine which web pages are most relevant to a particular keyword phrase. The exact algorithms are secret, and are thought to change over time.

If you are able to effectively optimize your website for your chosen keywords, the search engines will be able to drive large numbers of targeted visitors to your website, especially if a page of your website appears near the top of the natural search results.

Not only that, but search engines provide results in order; meaning the sites that are considered to be most relevant to the keyword phrase will appear near the top of the results list. Since most users tend to click the links near the top of the list first, it's important to not only get your web pages properly indexed for your specific keywords, but also to get your web pages near the top of the results page. Accomplish this and your business is destined for long-term success.

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Article Tags: bing, google, keywords, search engine, search engine optimization, SEO, targeted keywords, targeted traffic, traffic, yahoo
Referred by: http://jaykubassek.com



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Re: SES Toronto Next Week - In that case, how about the following? Track: Get Me Up to Speed * State of Search Marketing in Canada Track: Practical & Actionable * Beyond Linkbait: Getting Authoritative Online Mentions Track: Advanced * User Search Behavior * Social Media Success * Web 2.0 & Search Engines * Giving Credit Where It’s Due: Which Campaign Sold What?
Re: SEO Recommendation Needed - One who gives guarantee of top position in Search Engines surely does not know much about SEO
Re: Blogging for Entrepreneurs - Hi, Plus Search Engines LOVE blogs. If you can update your blog a few times a week that will go along way. Plus you like David said linking to internal pages (use good anchor text) can help other pages of your website be indexed faster & higher in the search engines. Jeff
Re: How To Pick Keywords To Rank For - For anyone that wants to learn SEO, Stomper Net is the true expert. I just found out over in the CYN forums that they are giving away their Stomping the Search Engines courses for just $1. I own a copy of these courses, and I can tell you they are rock-solid. I highly recommend them. This is way cheaper than paying a firm or "guru" to do it for you, and I'm a strong believer in learning stuff for yourself.
Re: Using Twitter To Double Your Traffic? - I'm sure in many cases Twitter sends more traffic than Search Engines because most people don't have good enough SE rankings to get SE traffic. But anyone can get Twitter traffic. The problem is that Twitter traffic won't convert for the most part and SE traffic will. I'd venture to say that 98% of the time getting just 100 visitors from search is better than getting 2000+ from Twitter.


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