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Guest post by: Nicholas Penrake Become an Author

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If you haven't heard of social gaming yet - July 2011 - you soon will.

If you know how to build a list and network through social media and Skype, you could make a serious amount of money with the Fantaz marketing opportunity. Fantaz is all about playing online games - for cash rewards. Of course many people who join your team will never be interested in playing, some may never have tried, but get caught up in the excitement and have a go.

It's not enough simply to recruit and have people join your team. You have to follow up and constantly encourage your team or downline to recruit and encourage their downline.

Get an autoresponder and build your own list



If you're new to online marketing and don't even have a list, the Fantaz opportunity is going to be quite challenge.

Lead Generation requires a little imagination. Fantaz is a game, so it makes sense to hang out in gaming forums to attract leads. You could join a Facebook group or fan page, or even set up one of your own. You could write an article on the opportunity with a link that attracts leads.

Don't do any MLM without a squeeze page and autoresponder! This is essential - you have to have a means in place of collecting leads that go to your autoresponder, not just the back office of Fantaz.

With leads of your own secured in an autoresponder you can also update your team regularly with broadcasts, keeping them motivated.

You can also then market to your list - sending them info on similar business opportunities, sounding them out and adding them to your customers' list. So they may come in as FantaZ team members, but you want to be able to persuade them to take a look at other opportunities and products. This is how you create multiple streams of income.

This is a chance to develop your personal brand. You may have heard it said on numerous occasions: "People don't buy the opportunity, they buy... you." Admittedly, not entirely accurate, but it's an adage that serves to underline the importance of establishing a rapport and trust with your list - you are the guy who knows where and how to invest in good stuff. If you come across as likeable and trustworthy, people will flock to your Fantaz business.

Too many independent distributors make the mistake of directing people to their company replicated website. You must set up an optin page or squeeze page to stand in front of this company site. For one thing this helps introduce prospects to you - remember personal branding? - and, as already mentioned, enables you to add their names and emails to your autoresponder.

On this squeeze page you create you will have to offer more value than most. When I set up mine I didn't just blab on about the opportunity, I told visitors that if they signed up under me they'd be getting the same squeeze page they were looking at, plus email copy which they could use to send to their list. So I'm practically doing their job for them!

So straight off the bat, they are likely to appreciate me as a credible leader. I've invested in the opportunity AND I've invested some of my time in helping them - for no more than a request that I be allowed to mail them - guess what - more useful stuff!

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