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Guest post by: Jamaal Abdul-Ali Become an Author

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When we speak of blogging platforms we are referring to the device you use to design everything from the look, feel, color schemes, font sizes and graphics. This is where you get creative and personally brand yourself and set yourself apart from the rest of the Blogosphere . Branding is a very important part of your online success. To get a accurate picture of the major players in this arena let's take a look at the blog platforms of choice among the top 100 blogs as listed by Technorati, (a blog search engine). Surprisingly, there were only 12 platforms making up the 100, which speaks volumes to the awesome effectiveness of those chosen. For this article, we will focus on the best of the best which brings us to only four that garnered double digits usage ou tof the 100 spots. They are as follows, Word Press with 27, TypePad with 16, Blogsmith with 14 and Moveable Type with 12. As you can see, these four superstars took 69 of the top 100 spots. Word Press is the clear leader among the leaders. Very impressive. When choosing your platform you'll also need to decide on hosted versus non-hosted features. Hosted simply means the blog is housed on that platforms server, whereas, non-hosted means your blog would be housed on your own sever which is usually a third party vendor you pay a small monthly fee to host, the latter choice gives you more control and ownership, so, if you're blogging for profit there's only one way to go. Of course, there are pros and cons to both of these methods and they differ slightly depending on the platform you choose . But generally speaking the pros of the hosted platforms are, for starters, they are extremely easy to set a up and interface with. Almost all come with very efficient how to tutorials and, again, generally speaking, "are free". A few of the cons to be noted are they don't appear to be as professional, there is not as much room for personalization, branding, search engine optimization suffers and you could very well lose all your content because it's not on your own server. The pros of using a non-hosted platform are many, but in my humble opinion, the main one is that unlike the hosted version you own and control the content you produce and in general have more control of your entire blogging experience, and believe me, control is good. Personalization and branding capabilities are only limited by your imagination and non-hosted versions can be fully optimized for the search engines. This may sound a little bias, but, in my humble opinion, unless you are a seasoned techie you'll be hard pressed to find any cons, for the average user there is no need for concern. So, as far as platforms go, Word Press seems to be the clear cut overall leader and for several reasons but mainly because of it's all around excellence, as in ease of use, making changes, upgrading and the ever growing extensive variety of plug-ins to make your blog more efficient, the seemingly endless selection of themes in which to personalize your blog. Word Press also gives you an option of the hosted or non-hosted versions. Word Press. com is the hosted version and Word Press. org is the non-hosted version. This is the third in the series of five on the marketing magic of blogging.

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Referred by: http://jaykubassek.com

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