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Guest post by: Daniel Waser Become an Author

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The majority of the online marketers realize that to be successful with SEO, getting relevant backlinks to your site is important. Marketers are serious about finding as many relevant backlinks as they can to achieve great rankings and get a lot of traffic. However, there are many times when these link building efforts don't yield the right results due to some common mistakes. We all make our mistakes in business, and at times these mistakes can be expensive. That is why it's always a good idea to try to learn from others whenever possible. This article will show you how to deal with these linking mistakes, after you learn how to spot them.

A common error is choosing an image to make your backlink if you can make a text link from one of your keywords. One of the reasons webmasters tend to ignore the minor details is because they're in a hurry to build their links and get results. Anchor text falls in this category. Even though an image link is absolutely fine and if well made can get you higher traffic, it's always good to have your keyword in the anchor text for successful SEO. There's a common misperception that an image link is always preferred over text links. Your traffic will be much more targeted because you'll be ranked for the correct keywords. Search engines, especially Google, give great emphasis to keywords that appear in the anchor text. An image link is acceptable if it's the only link available.

Another common link building mistake is trying to get your link on a page full of other links. You'll see better results from a backlink pointing at your site from a page that isn't overloaded with large numbers of other links going to other sites within your niche too. Some of these link pages can have 200+ backlinks on them, so putting your link in with them won't help your efforts much. You might also find sites and directories like this have 'nofollow' tags on any non-paid links they add.

Even if a directory has 200+ links on a page with all 'nofollow' tags on them, ask to have your link excluded from the tag so it will count. You'll make your links more powerful by taking advantage of the suggestions you just read about. All these mistakes are easily taken care of now that you're aware of them.

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