5 Network Marketing / MLM Intensive Care Actions You Must Take After You Sponsor A New Rep Into Your Business Before Their 63rd Day

Let us face reality, we are the ones who created this sense of making money quickly. Do we not parade the heavy hitters of our network marketing company in front of our prospects? It is quite true that Mr. Grand Slam MLM Man earned $40,000 his first month in your MLM however what you might not be telling the new prospect is that Mr. Grand Slam moved to your MLM from another one he belonged to and when he did he may have brought over a thousand or two of his reps into the new organization.

By our pumping up the one month achievement of Mr. Grand Slam we are raising the expectations of our prospects to a level of: if he can do it, even if I only do 10% that is still $4,000 which is pretty good for part time income. Then suddenly our new rep looks back at his first month in a home based business and realizes not only has he not made the $4,000 but that he continues to operate and spend in the red.

Then the end of the second month rolls around and our new MLMer is feeling as though he/she has been deceived as even more money was spent on networking tools (books, tapes, seminars, etc.) than in the first month. Thoughts of maybe my brother-in-law's cousin's grandfather was right: all of these network marketing businesses are total rip-offs.

Now our rep will not answer email nor come to the phone or return our telephone calls. In short, he/she feels victimized by another network marketing scam. While it might be a great story to tell friends and family, the reality he/she is in worse financial shape today than 63 days. Their hope of a bright financial future is now dimmed.

Here are the 5 intensive care actions we must take after sponsoring a new rep into our business:
1. Work with the new rep nonstop during the initial phase. Make him/her feel as though he/she is the most important person on planet earth. Do not talk about how busy you are and that it will be a while before you respond to a question they may have. If they have a question that you cannot answer, get an answer and call them right back. (Remember: our new network marketing rep does not care how much we know, he/she cares how much we care.)
2. Guide them into mastering one prospecting method rather than allowing them to scatter in all directions. Old school think (make a list, call the list, show the presentation yourself) are out, dead. New school methodologies of using the internet are here to stay. For example, have them master social networking before proceeding to Google Adwords.
3. Check with them as to the results they are getting from their online marketing to attract prospects (you know, new school method). I am not talking about a couple of times a week. Until you know that they are seeing cash, call them two or three times a day to check on their responses and tweak their marketing with them.
4. Encourage them to do extreme work during the early stages of their network marketing business. I once heard that it took 80 to 90 percent of a rocket's energy to get it to lift off earth and into orbit. So too with any new business...the greatest effort most come during its infancy or it will die. Once the network marketer's momentum is reached it will almost continue forward on autopilot.
5. After working with the new rep for a month without results and their home based business is still flat-lined, call in the big gun...your upline Grand Kahuna. Chances are he has a vested interest to see that the new networker succeeds because if your MLM is like most, his future income is based on the success of all members in his group. If he refuses to make a call and work with our teetering rep, go to the upline Grand-Grand Kahuna and get him to work with our newbie.

The bottom line: it is easier to work with a new rep already in your network marketing business that you have trained than to start the process all over again by sponsoring a new recruit. Keep the reps you have financially nourished even if they only see a trickle of cash initially. That will be enough for them to stick around and be a part of your organization until cash streams flow in the future...for them and you.