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8 Benefits Of A Google AdWords Campaign

Guest post by: Andy Acciaioli

Article Overview: Google AdWords has become the online advertising leader because of its ability to deliver results by matching keyword searches to the keywords that you select for your campaign ad. The placement of your ad is determined both by the price you are willing to pay and its relevancy to the keyword search.

8 Benefits Of A Google AdWords Campaign

In terms of paid advertising online, none has a better reach, performance or immediacy than a Google AdWords campaign. That being said, there are other forms of online paid advertising, principally banner ads: all types, all styles, all sizes. And, let's not forget the social media opportunities such as Facebook which operates similar to Google with added features to the search such as reaching those of a certain age, geographic area, gender, etc. For the purpose of this article, let's look at the benefits of a Google AdWords campaign:

1. No minimum amount you have to spend. It is strictly up to you as to how much money you want to spend on your ad campaign.

2. No upfront money it is a pay as you go financial relationship. You pay only for the clicks that your ad receives.

3. You can create your campaign easily and effortlessly. Actually you will probably spend more time on selecting your keywords than on anything else related to your campaign.

4. Rapid placement of your ad. Once approved you are good to go and your ad will start to appear when the searcher's keywords match yours.

5. The placement or position of your ad depends on your bid on certain keywords. (Don't worry, Google will inform you if your bids are too low based on what others are bidding for a prime position for their Google AdWords ad.) You have the opportunity to raise your bid and jump ahead of your competition for that keyword at any time. If you are marketing expensive watches, chances are Abigail Quilter is not going to be clicking through to your website (and wasting your money on paying for her click) as her keyword search was for "quilting supplies" not "expensive watches".

6. You can pause or completely stop your campaign at any time. No need to set specific dates in advance of when you want to end a campaign, you simply log into your account and pause or delete your campaign at will.

7. You can cost contain how much you spend on your campaign by setting a maximum amount to be spent daily. When this amount is reached, your ad will no longer appear to receive additional clicks and cost you more than you want to spend.

8. The greatest feature of all is the rapid response rate of specifically-targeted traffic. Once your ad goes live, you should immediately start to get response in the form of traffic to your website.

With the popularity of a Google AdWords campaign, comes the increased costs of what it will cost you for each click on a particular search term or keyword. But on the other side of the coin, you could find certain rarely used keywords allowing you to pay a few cents for a page one listing for that particular search term.

Perhaps the best advice I can give you is to spend cautiously at first. Eliminate those keywords that break the dollar threshold until after you know that your campaign is working. How will you know? Your website traffic and sales conversion rates will increase. At this point, if you increase your AdWords budget you can anticipate even more clicks yielding even more conversions.

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Article Tags: home based business adwords, mlm adwords, network marketing adwords, work at home adwords



Related Forum Posts
Re: That First Customer! - Hey Tristan, I felt the same way too with my businesses in the past. Getting the first customer is always the hardest. One day I used a free $100 Google AdWords coupon and got one visitor to buy my e-book. It was one of the best feelings. My advice is to keep going and change your approach to improve your service or website. Once you break through, the journey will become a lot easier.
AdWords - The way I understand it - with AdWords, the price depends on which keyword you choose. Some keywords are really cheap because they aren't in demand, while others are much higher because they are in demand. If you have 2 people that want one keyword, but 200 that want another -- the 200 are going to pay higher prices. I've only looked at it a little, but I have a Google account where I get paid if people click on ads and the amounts vary drastically. Chris
Re: Kevin's Case Study #7 - How do you promote your new book? - [quote="orxan":kako3o5q]Hi Kevin, Normal conversion rate is 2% for me. High conversion rate can be 5-6% or more probably. But if you use Google Adwords techniques properly and have the good sales letter, then it can be 25-30% or more. It depends on books too. If it is exciting and shocking book with great sales letter then it will determine the rate of conversion, too. Orxan[/quote:kako3o5q] Hi Orxan, What are some Google AdWords techniques you can share with us that generate 25-30% conversion rates? Thanks
Using Google Adwords - Can't you do the same thing in AdWords for $.05 and get more targeted keywords?
Re: How to bring Traffic? - [quote="kristopher":22wqqtae]How do I get more traffic to my site? Has anyone bought traffic to his or her website? I'd like find out if there's any effective programs out there.[/quote:22wqqtae] It all depends on what your site is. Is it a site where you sell goods, or sell services? Depending on what it is, you might try Google AdWords. I tried them and was majorly disappointed, but that's because my site isn't the type that can benefit from them, as I found out after only one week. The reason I say that is because for Google Adwords, you pay a certain sum for each keyword clicked, that brings someone to your site. And try as I might, I could never get my keywords down to a manageable level, from 1 to 5 cents a click. It was always 10 cents, 20 cents, 50 cents to a dollar, which was absolutely ridiculous. But if you sell big ticket items on your site - then of course it would be worth paying those sums to get the one person out of a hundred who'd actually buy something there.


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