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Do You Have The One Character Trait That Will Make You A Network Marketing Success?

Guest post by: Andy Acciaioli

Article Overview: Are you placing too much attention on mastering your product knowledge or presentation skills? There is one character trait that is often overlooked and could lead to the downfall of your network marketing business. This article explores that trait.

Do You Have The One Character Trait That Will Make You A Network Marketing Success?

There is one character trait which most network marketers lack. On the one hand it is extremely simple and on the other it is most difficult to learn. Is it product knowledge about your network marketing company? Although it is important that you know the basics about the product you are promoting, it is not essential that you delve into the miniscule details. I have mentioned an individual in a previous article that I sponsored into a telecommunications company. He could tell you how many inches below ground the cables were buried as well as rattle off the per minute rates to practically any foreign country. Yet for the years he was associated with our company he only sponsored one person.

Is it the ability to be able to do the slickest business opportunity presentation? Absolutely not. Covering the essentials of your particular program is important but if you forget chunks of the presentation no one knows that you made a whoopsie except for you as your prospect is probably seeing the presentation for the first time. (I advocate that new representatives follow the business presentation supplied by the company. As they flip through the pages, the important business presentation talking points are right there in front of them.)

What is one measure of how successful you will be as a network marketer? Your ability to LISTEN. Listen to what your prospect is saying.

Suppose the prospect says: "I cannot approach my family or friends with any kind of business."

A technique I use is repeating back to the prospect what he/she has said to me. I say something like "It sounds like what you are telling me is that you do not want to approach family and friends with a business opportunity. I use to feel the same way. Here's what I did to overcome that."

By your reframing the question, your prospect will know three things about YOU: 1.) You listened, 2.) You are a person with empathy and, 3.) You overcame it, maybe I can too.

If you did not listen (or feel the pain behind the statement) and blurted out "Sure we will teach you how to approach everybody. At the mall. At the next gas pump. Everybody." your prospect will not verbalize it to you - why bother? - but will know that you are not listening to what he/she just said.

My grandfather had an expression which I am sure most of us have heard repeatedly in our lives: God gave us two ears and only one mouth.

An expression I love to use training new reps: People don't care how much you know. People care how much you care. Listening is a sign that you care.

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Article Tags: business opportunity, business presentation, cables, character trait, chunks, empathy, family and friends, network marketer, network marketers, network marketing company, product knowledge, reframing, talking points, telecommunications company, whoopsie



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