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Network Marketing Is A Business Of Systems Not A Love Story

Guest post by: Andy Acciaioli

Article Overview: At the mere mention of a system, our eyes glaze over and we start to bang our heads against the wall screaming “I hate systems”. But without systems our lives would be in chaos. No “red lights” think of the intersection crashes; no systems for your network marketing business has failure written all over it.

Network Marketing Is A Business Of Systems Not A Love Story

You have just received a telephone call from someone who said he obtained your name and telephone number because you filled out some online form. You do not recall filling out a form but talk to him anyway. Halfway through the conversation he asks you if you would like to speak to one of the top money earners in his company.

Imagine that. You talking to a top money earner. He quickly three-ways in a voice out of network marketing land who is even slicker than the person who called you. He briefly chats about how superior their products are to any comparable products in the marketplace. He piques your interest when he discusses how much money you COULD make with their out-of-this-world comp plan. As a matter of fact, he chuckles and says something like you could be making more than he is.

But you will have to act now to properly position yourself near the top in their line of sponsorship or else all bets are off as to your potential fortune.

Here is where you should say stop and do the following three things:

1. Examine their recruiting system.

2. Examine their training system.

3. Examine their compensation system.

Over the past week I have looked at all types of backbone systems (matrix, binary, unilevel, etc.) used by various network marketing / mlm companies Can you make money with any of these systems? Yes. Will you be guaranteed to make money with any one of these? Not without having a recruiting system and training system in place that everyone – you, your downline – can follow to achieve success. (Ray Kroc never laid claim to his restaurants having the best hamburgers. But he had the best systems in place to recruit/hire, educate and train crops and crops of teenagers on how to consistently make McDonald’s hamburgers.)

You should be prepared to walk away from any network marketing business opportunity that does not at least offer a recruiting system (or access to one) that goes beyond the traditional methods of making a list and calling that list. That should be an indication to you that you are about to enter a business opportunity where you will constantly have to replenish your reps as there is no system in place to retain them and sustain your business.

Bottom line: Systems are the building blocks of any network marketing business.

After you are satisfied that there are the basic recruiting and training systems in

place (or you have access to them outside of your primary business opportunity), then you can get passionate, fall in love with the proposed venture.

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Article Tags: bets, comparable products, fortune, how much money, marketplace, matter of fact, money earner, money earners, nbsp, network marketing, slicker, span style, sponsorship, style font, telephone call, telephone number, three ways, world comp



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