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The Demonizing of Network Marketing

Guest post by: Andy Acciaioli

Article Overview: : There are both traditional and non-tradition methods of products being brought to consumers. Network marketing is a variation of the traditional business model of this product distribution bypassing the various middle men and retailers to create a system to market through network marketers then on to consumers.

The Demonizing of Network Marketing

I doubt that there is a more lightening rod issue than network marketing. There seems to be no gray area, no middle ground: you are either for it or against it. The reality is network marketing in its most basic form is simply another business model to bring products from point "A" (the manufacturer) to point "C" (the consumer). There is nothing involving marketing or business voodoo with that.

As a matter of fact, if manufacturers could go directly to consumers ("A" > "C") cutting out the middlemen (such as their wholesalers and retailers) wouldn't they do so? Think of the additional profits they could pocket that must be paid out in getting their products into consumers' hands.

With nearly 310 million consumers in the US alone, a business model designed to direct ship to each one of us would be impossible. So products flow through a chain involving a point "B" which mostly involves products going through wholesalers and retailers. However, some products (and services) are distributed through another point "B": we network marketers.

I rarely hear of anyone nearly going into cardiac arrest should you discuss traditional forms of point "B" product distribution (wholesalers and retailers). Frequently I hear of we network marketers being frowned upon principally by family and friends simply because we offer products (or services) directly to consumers which is outside of the traditional channel of product distribution.

You might be the most knowledgeable Beauty Control cosmetic consultant on planet earth having attended many seminars yet your sister-in-law would prefer to get the advice of some bubble gum snapping, part-timer at her local pharmacy's cosmetic counter. Go figure.

What amazes me more than anything is when we as network marketers are demonized yet traditional forms of marketing and product distribution are not.

When we see a Walmart trailer barreling down the highway loaded with products we all want, do we look at it with disdain? Do we say I had a cousin who's next door neighbor's aunt went into one of those Walmart stores and bought enough fishing poles to fill her entire garage and that's where they sit to this very day? Yet how many times have we heard that I know someone who knew someone who had a cousin who bought enough soap from one of those network marketing companies to fill up his entire garage?

The fact is network marketing is simply a different model to distribute products or services from point "A" (manufacture) to point "C" (consumer). Anyone who has a problem with that: get over it.

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Article Tags: marketing multilevel, mlm companies, mlm home business, network marketing business



Related Forum Posts
Why do people hate Network Marketing / MLM? - I've been looking at a number of different opportunities and end up meeting a lot of Network Marketing / Multi-Level Marketing people. Some of the offers look interesting but everyone I talk to about it says to avoid these guys like the plague - what's the deal? Why do people hate network marketers and MLM people so much? Is it not legit?
Re: MLM Marketing, youtube, and buzzirk mobile. - I have experience with MLM too. My initial reaction to the business was "snake-oil salesman" but once I got to understand the "overall business model" I am now an advocate to it. MLM (Multi-Level Marketing) is also known as Network Marketing. I realized an MLM business is no different than any other business. One needs to focus on both words "Network" and "Marketing" and give both equal respect. Some people focus heavily on the Networking part but forget "Marketing". I've started to use Building on a Budget and Magnetic Sponsoring concepts in my NM business and have found that people don't get involved so much because of the product but more because of what you bring to the table as far as marketing systems and support. I have both products listed in my signature. you don't have to buy it as the link to the free videos itself provides you a good understanding of what is required to position yourself as my above paragraph. If you do plan on purchasing it I can tell you that the measly $40 will open your eyes BUT your upline will not be too happy (atleast in the short term) beacuse the system is not duplicateable. I wrote this post as a polar post to Bulmer's reply as I have exhausted the friends and family networking and realized i never really focused on marketing. My leads now are more qualified and open to hearing about my opportunity than the other way around. my 2 cents if you plan on growing an MLM or Networking Marketing business.
Network Marketing Business - Hello all, Recently, I had join a Network Marketing Business on a part-time basis. Does anyone here who has some knowledge on this type of business? I want to learn as fast as I can from all the gurus here
10 best franchises to get involved - My advice is: 1) Go to the library and start reading business books (accounting, finance, etc.) 2) Go to your local community college and enroll in night classes 3) Join the local Chamber of Commerce 4) Network / Network / Network -- through the above sources. Once you have spent two years doing the above, then look for a 55 - 60 year old business person that is looking to reduce their time in the business. Then you can work on a sweetheart financing option.
Re: answer this question - This is a good topic. I haven't done anything, yet, to seriously damage my business. I did shift gear though. It was the best decision I ever made. For me, affiliate marketing was not working. Making the switch to Network Marketing made all the difference.


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