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When it comes to your network marketing opportunity are you all fluff or all substance?

Written by: Andy Acciaioli

Article Overview: If you use fluff to promote your network marketing / home based business, the results over time will leave you without an organization. Base your business presentation on substance which will sponsor fewer reps or distributors but build a solid, stable business for you.

When it comes to your network marketing opportunity are you all fluff or all substance?

Over the weekend, seven of us went to dinner at an Italian restaurant in the next town over from where we live. Ironically none of us ever heard of it before it be being recommended by a co-worker one day last week. It is the internet age so we immediately checked their online menu (which, by the way, contained no prices but we were assured by the person who recommended the place that their prices were very reasonable).

The online reviews were terrific mainly focusing on the great food quality and the fact that the owner/chef would personally come to the table and rattle off the menu. This further added to our excitement.

We arrived there and were surprised to see that there were only 8 tables in the tiny restaurant (and we took up 3 of them pushed together). True to form, the owner/chef came out and rattled off the menu but then told us in his charming, half English and half Italian that he would decide for us. The appetizer came out which was one small pepper and a few lettuce leaves on top of 2 small slices of tomato. Next came pasta: 10 – 12 penne pastas per person with a trace of sauce (when my wife asked for extra sauce, out came the chef, rolled his eyes and said, again in his charming style, basta – enough – you have enough sauce). The entre came and it had 1 chicken medallion and 1 spare rib. For dessert the charmer sent out 7 different desserts from a tiny slice of pound cake to my pinky-sized sliver of cheesecake approximately ½ an inch high. (I should mention that my wine connoisseur cousin did order a bottle of wine for the table which she claims was out of some “few bucks wine in a box”.) When the bill arrived all of us were stunned: 50 bucks per person.

The next day when we realized what transpired the previous night, all of us were emailing each other about the experience. We felt as though we paid 5 dollars for the food and 45 for the entertainment. All felt ripped off by this shyster charmer. And we all vowed to tell everyone we knew either in person or via email to stay away.

Now, why tell you about that experience? How do you present your business opportunity?

Are you the charmer who will purposely skirt anything that might dissuade the prospect from joining your home based business opportunity such as viewing a product or price list? That happened to me once when I wanted to see the product price list and was told that it was proprietary information and would only be shown to me AFTER I became a representative. For some reason that sounded plausible to me…my feeling was that they have their rules. But when I eventually saw it, I was horrified and not only felt like my friend was part of ripping me off but betrayed our friendship as well.

When you speak about residual, walk-away income are you being honestly substantive? Does your prospect fully understand that it will take time to build a decent residual income? Or are you giving it the fluff approach: before you know it money will flow from all these income streams that you really will not know where to spend it all. (We actually attended a network marketing function when some almighty muck-a-de-muck breathlessly told us about getting various monthly checks: a green one, a blue one, a white one, a pink one, a yellow one, a tan one…)

Fluff might sponsor them in to your group but when they realize it was all fluff, they will be out of there. You might sponsor fewer reps presenting substance (with a tad of flare) but they will remain with you building their business (and yours too).

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Article Tags: appetizer, charming style, co worker, dessert, excitement, extra sauce, food quality, internet age, italian restaurant, lettuce, medallion, nbsp, pasta, pastas, pepper, span style, spare rib, tiny restaurant, tomato



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