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Guest post by: Andy Acciaioli Become an Author

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With over 70% of Americans seeking to start their own business, the question becomes what type of business do they want to start? And, how much capital will they need? Suppose you go to your local Subway Sandwich Shop and notice the line is out the door with customers eager to place their sandwich orders which are then processed with military speed and precision. You could be spending up to $240,000 just to open your doors. This will require a high volume location just to pay back your opening and operating expenses. Of course, these fixed expenses must be paid out before you realize any sort of profit.

Perhaps making sandwiches does not appeal to you but a cleaning and restoration business such as Servpro does. The capital you have to come up with is from $100,000 to $160,000. And that is before you do your first job.

I doubt that there are many of the 70%+ Americans who want to start their own business that will have that kind of cash in their cookie jar. Especially in this economy.

The alternative? A non-traditional business such as a network marketing business opportunity. The capital is quite low - from a couple of hundred to a thousand dollars - to enter the business of your choice. And with over 4,800 network marketing companies to choose from, what a varied range of opportunities you have to make your selection. Health and wellness products (usually referred to as lotions and potions) account for around 2,000 network marketing businesses.

Unlike a traditional business, your network marketing business does not require you to have the expense of a business location outside of your home. Nor do you need to pay any employees to staff your business: you are the one wearing a number of different hats from marketing expert to accounting pro to sales manager...

Typically the only fixed expenses you may have running your network marketing business is whatever your monthly autoship product order is. But the fixed monthly expenses of running a traditional business are gone: rent, utilities, taxes, payroll, etc.

The unfortunate part of a non-traditional or network marketing business is that it is an extremely low cost to get into that business in the first place. So the corollary would be true: that it is extremely easy to walk away from such a low investment. Were you to have paid $240,000 to make sandwiches, chances are that you would not even think about that baloney about walking away from your investment.

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