How To Choose The Best Network Marketing Company: 3 More Crucial Choices, Part 2

To preface this continuation of a separately published article by the same title, Part 1, an educated entrepreneur needs to have a finger on the pulse of changes affecting businesses: market shifts, product saturation levels, advertising methods, new information technology such as Twitter and Facebook, to name just a few! Their impact can be phenomenal and it is imperative to have one’s eyes wide open.

If you are new to the great entrepreneurial industry of network marketing or a frustrated network marketer looking for a new company, take into consideration the changes swirling around you and the impact they could have on the companies you are investigating.  It’s tempting to get caught up in the emotionality of a company’s presentation, so stay steady and enjoy your sleuthing for answers while paying due diligence.  In the end it will save you a lot of money, time and heartaches.

Here is a recap of the initial 3 questions posed and discussed in Part1:

1. Does the network marketing company have a solid marketing system crafted for the new associate to plug into?  This is called a “turnkey system.  This does not mean beginning by soliciting a list of family, friends and colleagues!

2. Does the network marketing company allow online marketing from the onset?

3. Does the network marketing company have a lucrative compensation plan where you can realistically replace your income within 6 months to 1 year?

Check Part 1 for the answers!

Now, here are 3 more questions to ask any network marketing opportunity you are considering:

Question #1:  Does the network marketing company have a unique product that is in high demand and not just “the best” of the many brands flooding that particular niche?

Answer #1:  Look for a company marketing something totally unique, unique, and unique! It can be an amazing uphill climb trying to market nearly the same product line as 20 other network marketing companies, and particularly when retail stores also carry yet another 25 competing brands.  Then you spend your time as a marketing entrepreneur defending the company’s products as “the best” in a flooded market.  This is exhausting and way too time consuming.  Also be extremely careful of passing fads that will leave you high and dry once the feeding frenzy passes.

Question #2:  Does the network marketing company have an in depth training system? Is a new associate taken through a highly developed group of training modules plus have a back office archive of online marketing training videos and recorded training tapes?  Is there a steady stream of  “live” webinars schedules for all levels of associates to continually advance business skills and personal development?

Answer #2: You are looking for a company rich in initial and ongoing training opportunities. You want to see a maximum amount of training shoveled at you as a beginner, and also as an intermediate and advanced associate too.  Continual exposure to new ideas and the sharpening of skills is paramount.  The learning curve is steep at the beginning but continual training opportunities are key to your financial success and to the core growth and vitality of any company.

Question #3:  Does the network marketing company have a strong policy of team leadership and mentorship?  This is critical when starting a new business because you will encounter many obstacles and hurdles during the intense learning curve.

Answer #3: A successful entrepreneur is looking for a personal, hands-on mentor and team leader committed to the success of the individuals on the team.  This is the person who brings you into the business and who is personally your business partner and into whose care you are entrusted.  This mentor/team leader also gives trainings in the form of either one to one help and/or weekly webinars.  Entering into a very active and supportive team committed to guiding you toward your success is what network marketing is all about.

Remember, your success is their success and a great company is the door into an amazing and successful business community.  Look for the company to be selective as well!