Have you experienced that wonderful sensation of being overwhelmed? You know the one where you own one business while starting a new one. Have a wife and six small kids to feed and shelter. Keeping the silent partnership with Uncle Sam satisfied (good times or bad he gets his share), maintaining vehicles and checking on employees. Collecting money from delinquent customers or any customer for that matter, and of course the best part making payroll every week. All of this while trying to deliver the best product or service possible in one business while developing the start up in another.
Sound familiar? Just insert your circumstances and I'm sure we are pretty close. Dealing with this sense of overwhelm can be tricky. The number one problem is getting mired down in "EVERYTHING." This feeling can paralyze you and make you so unproductive it will cost you everything. Priorities are the first order of business. List them on paper. The next step is to assign a time limit to each one. This is a critical step without this all is lost. The next step is to stick to the time limit! Use an actual timer when performing tasks. You will find that you will adjust time limits quickly and actually have a handle on how long these tasks take. You want to make use of any key employees and delegate duties to those individuals. Just remember that the only effective delegation is the one followed up on. You must be the task master and hold the individuals accountable. People respond well to this type of leadership and yes they actually want to be told what to do and accomplish it.
PERFORM INCOME PRODUCING ACTIVITIES! This can not be overstated. You must determine what your income producing activities are. Education, training, purchasing, etc. are NOT income producing activities. Placing ads, meeting with prospects, closing sales and following up with leads, those are income producing activities. You want to have 80% of your time on those income producing activities. By prioritizing your day, instituting time limits and delegating NON income producing activities you will find yourself no longer overwhelmed and you will be in control and increasing revenues which is why you got in this business in the first place.
Stephanie Robey
Stephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals.
She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University.
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