Tweet

How Email Marketing Can Grow Your Business

Guest post by: Maryjean Howe

Article Overview: Email marketing offers one of the most economical as well as effective marketing tools for any business. It especially makes sense for small business owners to rely on email marketing as other promotional medium are way too expensive and many times ineffective in grabbing the attention of the prospective customers.

How Email Marketing Can Grow Your Business

Email marketing offers one of the most economical as well as effective marketing tools for any business. It especially makes sense for small business owners to rely on email marketing as other promotional medium are way too expensive and many times ineffective in grabbing the attention of the prospective customers.

The past few years have seen an enormous increase in the time people spend online and this includes potential customers of any business. Therefore, it makes sense to strive for their attention and reach out to them through online efforts.

Successful businesses recognize the potential of email as an effective and inexpensive marketing tool the efficacy of which can be accurately measured. This is why they spend a lot of time and effort in developing an opt-in list, so that they have a steady flow of customers who are interested in receiving emails from them.

Here are some of the ways by which email marketing can help you in growing your business:

1. Send Promotional Offers: You should send promotional information to your potential clients at regular intervals. These promotional offers that can be in the form of coupons, discounts, or introductory offers should be professionally designed. They should also offer the value that your prospective customers find attractive as well as special.
2. Make Them Feel Special: Every once in a while, make your potential clients feel special by sending them valuable information that will make their life easier or better in some way. This may include some tips or pointers shared by an industry expert that can be helpful for them. This email marketing effort will help you get established as a business that cares about its client's growth.
3. Let Them Know Your Team: Email marketing can be a great way to build lasting relationships with your potential customer base. Make sure that your key staff members interact with your future clients with the help of email letters on special occasions or whenever they join your team. Knowing the faces and details of your key staff will work to your advantage as people tend to do businesses with people they are familiar with.
4. Website In Their Inbox: Every business has a lot of new things going on that may interest a prospective client. However, most of them publish these new developments on their website and wait for the clients to find it out. It is important that you take a proactive approach and send information about new developments in your client's inbox.
5. Ask For Feedback: Obtaining regular input from your clients is not only a great way to keep improving your business; it is also a great way to make sure that your clients have your products in their mind space. Give them some incentive to send you valuable feedback.

Email marketing can be a strategic tool for your business growth. However, it is important that you use it judiciously and do not over-do it, otherwise it can be counter-productive to your business.

Related Articles
  Why email marketing is the right answer for your business
  Your Guide To Email Marketing
  Small Business Email Marketing - Finding Gold in a Down Economy
  The Importance of Email Marketing To Your Bottom Line!
  Strategic Email Actions For Effective Marketing, According To Your Strategic Thinking Business Coach
  E Mail Marketing Campaigns
  Top 10 Email Marketing Tips to collect Opt-in email list
  How can software for email marketing increase delivery rates?
  Opt-in or Double Opt-in – Setting Up Your Email List
  Scraping Emails for Internet Marketers
  “Six Strategic Steps To Improve Your Emails, According To Your Strategic Thinking Business Coach”
  Know the Right Email Marketing Software For Your Business
  Online Email Marketing Services & Solutions
  Web Based Email Marketing Service Provider
  Top 10 Email Marketing Tips
  Start A Email Marketing Campaign For Extra Retirement Income
  Can you use webmail for email marketing?
  Are You Going to Let 2010 Leave You in Fnancial Limbo Or Ready to Change Your Life.
  Email Marketing Avoid Becoming Spam
  Email Marketing for INBOX; not for SPAM

Article Tags: email marketing, email marketing for small businessmarketing tools, email marketing ideas, marketing tools, small business owners



Related Forum Posts
Re: My 3 best business books - 1. Think and Grow Rich - Napoleon Hill 2. The 7 Habits of Highly Effective People - Stephen R. Covey 3. Permission Marketing - Seth Godin Think and Grow Rich seems more powerful each time I read it or dip into it. The 7 Habits not only offers some very effective ways to organize your life (which I have yet to master!), but also some great quotations and thought provoking statements including this by Nazi concentration camp survivor, Viktor Frankl: [i:2naxzsom]Between stimulus and response, man has the freedom to choose.[/i:2naxzsom] Seth Godin's Permission Marketing is a good read for anybody seeking to understand how to approach doing business on the Internet in the right way with regard to winning people's trust.
Why should I hire a virtual assistant for SEO purposes? - Do you find it hard to find time for rest because of promoting your business or your website all by yourself? Well, perhaps it is the right time for you to hire the services of an SEO virtual assistant. Virtual assistants for SEO services will help you on the process of improving your rankings within search engine results to achieve an increase in natural traffic. The higher your site in the search engine results page, the more traffic and sales conversions you will obtain. Using the services of virtual assistants (VAs) certainly is the best method to move in order immediate results and in reduced operational charges. This provides a great answer especially for a small business owner whoever company is actually considerably expanding, and the jobs have normally doubled. Here are some of the services that a virtual assistant can do for you: • Traffic Geyser • Main Street Marketing • Data Entry • Web Research • Market Samurai • Managing Facebook • Managing Twitter • SEO • Local Business Listing Robot • Traffic Revolution • Infusionsoft • Senuke • Angela’s Banklink • Linkjuicer • Blogging • SMM • Virtual Assistant • Personal Assistant • Article Writing • Spinning Article • Press release • Email Response Handling • Online Order Processing • Word Processing • Forum/Comment Posting • Social Bookmarking • Video Editor • Internet Marketing • Email Marketing • Link Building • Powerpoint Presentations • Web Development • Other Administrative Support
Re: Email marketing strategy - Email Marketing is successful only when you get a good list of targeted people. However, some people consider it as spam. It can work wonders for you if you have selected the appropriate list of people.
Re: Fill in the blank: The best decision I ever made with my bus - Focusing on my Internet Marketing Business
My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

African Technology Development

B2B PR – Planning for Success

Let's Skip the Offshore Horror Stories

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.