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Serious Entrepreneurs Use Social Media To Get Leads Without Being Annoying

Guest post by: Maryjean Howe

Article Overview: Every serious entrepreneur is aware of the power of Internet marketing. However, a majority of them still consider online marketing to be related to the company website, email and online ads. While these online mediums make a significant part of the internet market, there has been a revolution in the last five years in the online world that has given birth to another powerful medium - social media or social networking.

Serious Entrepreneurs Use Social Media To Get Leads Without Being Annoying

Every serious entrepreneur is aware of the power of Internet marketing. However, a majority of them still consider online marketing to be related to the company website, email and online ads. While these online mediums make a significant part of the internet market, there has been a revolution in the last five years in the online world that has given birth to another powerful medium - social media or social networking.

Social media or social networking can be defined as group of activities that combine technology with social interaction. Some of the common tools that are being used for social networking are LinkedIn, Facebook, Twitter, Orkut, MySpace, YouTube, and Digg. However, not many entrepreneurs have been able to use social media effectively and a large number of them have been successful in annoying their potential customers. They fail to realize that social networking sites are a place for social interaction and not a place to peddle your products by spamming the entire community.

Serious entrepreneurs take time to learn the etiquettes and rules of each social media and focus on building lasting relationships. They make sure that they do not end up making any wrong move that may get them blacklisted or ejected from the community. They establish relationships that may become their loyal customer base but their main motive is to not only make money but also make great friends.

Serious entrepreneurs understand the significance of social media thoroughly and understand how it can help them grow. Let's see how:

• Social media creates a level playing field between an entrepreneur and a Fortune 500 company.
• Social networking sites provide access to professionals and potential partners who you cannot reach out to in the real life.
• Social media sites give every serious entrepreneur an opportunity to show that he or she cares about the community.
• It broadens your target market by breaking geographical barriers and enables you to have customers, partners, and suppliers all over the world.
• Social networking can be a great marketing tool for entrepreneurs who are not good at communicating in real life.
• Social media is one of the most effective as well as economical tool for conducting marketing research on your target customers.

So, if you are a serious entrepreneur who has been waiting on the side-lines watching other businesses grow with the help of social media, it is time that you, too, join these communities and test the waters. However, it is advisable that you do your research and take time to learn each of the social networking tools to minimize any error that may annoy others.

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Article Tags: entrepreneur, internet marketing, social media, social networking



Related Forum Posts
Re: Kevin needs "social glue" ideas - Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff
Re: Kevin needs "social glue" ideas - [quote="WebBizIdeas.com":gvtxsu7g]Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff[/quote:gvtxsu7g] Hi Jeff, Thanks for the suggestion. Why don't you start a new post (with a poll) to see if there's enough interest in your idea for a social media section?
Re: UPDATES: New Campaign! New Layout! New Ideas! - GT - thanks for the FYI - I'm not sure if we'll put a link back. Something to consider though! Trent - the new category is "Social Network and Media" which was put in to compliment the Online Businesses category that currently exists. Overall the new categories are: - Looking For, Networking and Events - Review My... - Social Network and Media - Brags and Rants These came as a result of Ringo doing research on other forums and thinking about what could be improved on ours to give a better experience for everyone. I hope you enjoy them! David, I'm looking forward to reading your Brag / Rant!
Re: Marketing 2.0 - What Are Your Thoughts - Hi Shri, Thanks for posting this. I also read it and I believe Social Media is here to stay, until the next best thing comes up. Social media proved to be useful for me many times and I think everyone should use it for their business.
Re: Social Media Marketing Ignorance - [quote="vbn411":7qciluxl]Social Media is space that you have to be in to succeed in our current climate. People are going to be discussing your brand / product whether you like it or not, so you might as well join the conversation and add value. [/quote:7qciluxl] I think that's probably one of the most realistic way to think about it. There's no real textbook way of understanding Social Media, it's the networks of people and their interactions that will exist with or without your input. As for Jennifer, You can always have 2 Facebook pages. Many people do. There is also LinkedIn, which is like a professional networking version of Facebook. The only way to know is to try it.


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