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Guest post by: Magnus Haga Become an Author

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Facebook has become the heart beat of almost every people who uses World Wide Web very often. Not only the individuals, but also the big names in business are accustomed to the use of Facebook now a day. Presence of Big Names with their fan pages is the evidence that Facebook has touched the level of a superior social connectivity. So, in the current scenario the extended knowledge of Facebook helps at a great helm. And the knowledge of putting your say in Facebook is of the greatest advantage. One can put his feelings, emotions, news etc. via two important home feeds in Facebook. These are Live Feed and News Feed

Though both are equally important and capable of expressing the way one feels, yet News Feed is considered to be the greatest and lethal most weapon. The main difference between a Live Feed and a News Feed is that the News Feed is an aggregate expression of the most interesting contents of your friends whereas Live Feeds reflect all the actions of your friends.

Why leverage the Facebook News Feed: Before discussing how to leverage the News Feed, I would like to tell you that why you should leverage them. The first point of consideration for News Feed against Live Feed is the fact that whenever someone opens/logs into his Facebook account the first page shows News Feeds only. So, a catchy description for a News Feed attracts the people and promotes your products as well. The second point of consideration is the merge of Highlights and News Feed into one stream. And the third point of consideration for News Feed is that it contains the most interesting topics and events. So, if you have a good post and your friends either like it or comment on it then it will appear as the most interesting post of that moment.

How to leverage News Feed: Now let's come to our main point of discussion, the ‘HOW' factors. I would love to share 4 factors as below:

1. The first thing to leverage your News Feed is to deliver some value to the readers or say to your friends. By sharing something which delivers some value you can really boost up the presence of that post in Facebook.

2. Make it interesting. Plunge into the humor side on vacation, weekend and holiday seasons. It works great because people on weekends and on holidays want some relaxation and so putting some humor gives you back a well commented post. Avoiding Business Links on such hours is really essential to minimize the risk where people hide your feeds forever.

3. Keep it in mind that all the five fingers are not equal. So, try different things on different times. There are some applications in Facebook like Zoo, Mafia, and Quiz etc. You can use them wisely. Though Mafia application says "Kill Some Time", actually you can use it as a good option to leverage your News feeds. But please avoid sending too much of requests.

4. The current trends and topics on and around the globe is another good thing to use to leverage the feeds. For example the current topic of highest discussion is Haiti Disaster. So, a News Feed on Haiti is sure to attract many people to your profile and products as well.

With these four classic ways of leveraging your News Feed you can reinvent the power of networking every time you log into Facebook. Whether you are following a personal branding strategy or doing a product promotion, these tips can help you reach a much wider targeted audience. Have a great experience ahead.

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