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How to leverage the Facebook News Feed

Guest post by: Magnus Haga

Article Overview: News Feed in Facebook is an important asset to anyone who uses Facebook. Proper use of News Feed can really boost up your presence in Facebook. SO, these tips on leveraging the News Feeds really help you for a better promotion of your products or you as well.

How to leverage the Facebook News Feed

Facebook has become the heart beat of almost every people who uses World Wide Web very often. Not only the individuals, but also the big names in business are accustomed to the use of Facebook now a day. Presence of Big Names with their fan pages is the evidence that Facebook has touched the level of a superior social connectivity. So, in the current scenario the extended knowledge of Facebook helps at a great helm. And the knowledge of putting your say in Facebook is of the greatest advantage. One can put his feelings, emotions, news etc. via two important home feeds in Facebook. These are Live Feed and News Feed

Though both are equally important and capable of expressing the way one feels, yet News Feed is considered to be the greatest and lethal most weapon. The main difference between a Live Feed and a News Feed is that the News Feed is an aggregate expression of the most interesting contents of your friends whereas Live Feeds reflect all the actions of your friends.

Why leverage the Facebook News Feed: Before discussing how to leverage the News Feed, I would like to tell you that why you should leverage them. The first point of consideration for News Feed against Live Feed is the fact that whenever someone opens/logs into his Facebook account the first page shows News Feeds only. So, a catchy description for a News Feed attracts the people and promotes your products as well. The second point of consideration is the merge of Highlights and News Feed into one stream. And the third point of consideration for News Feed is that it contains the most interesting topics and events. So, if you have a good post and your friends either like it or comment on it then it will appear as the most interesting post of that moment.

How to leverage News Feed: Now let's come to our main point of discussion, the ‘HOW' factors. I would love to share 4 factors as below:

1. The first thing to leverage your News Feed is to deliver some value to the readers or say to your friends. By sharing something which delivers some value you can really boost up the presence of that post in Facebook.

2. Make it interesting. Plunge into the humor side on vacation, weekend and holiday seasons. It works great because people on weekends and on holidays want some relaxation and so putting some humor gives you back a well commented post. Avoiding Business Links on such hours is really essential to minimize the risk where people hide your feeds forever.

3. Keep it in mind that all the five fingers are not equal. So, try different things on different times. There are some applications in Facebook like Zoo, Mafia, and Quiz etc. You can use them wisely. Though Mafia application says "Kill Some Time", actually you can use it as a good option to leverage your News feeds. But please avoid sending too much of requests.

4. The current trends and topics on and around the globe is another good thing to use to leverage the feeds. For example the current topic of highest discussion is Haiti Disaster. So, a News Feed on Haiti is sure to attract many people to your profile and products as well.

With these four classic ways of leveraging your News Feed you can reinvent the power of networking every time you log into Facebook. Whether you are following a personal branding strategy or doing a product promotion, these tips can help you reach a much wider targeted audience. Have a great experience ahead.

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Article Tags: Facebook Feeds, Facebook News Feed, Facebook tools, Utiise Facebook



Related Forum Posts
Facebook and Beacon - What Do You Think - This landed in my inbox. Any thoughts???? Personally, I think they really overstepped the bounds of maintaining personal privacy with this one. Facebook Signals Changes With Beacon David A. Utter | Staff Writer The ringing outcry against Facebook Beacon, which posted people's online purchases to their friends' News Feeds, led to Facebook altering the program. Facebook founder Mark Zuckerberg's aggressive move into referral advertising through the Beacon technology ran into a brick wall of user discontent. After days of complaints that spread throughout the media world, Facebook has changed their Beacon policies. "Users now have more control over the stories that get published to their Mini-Feed and potentially to their friends' News Feeds," the company said. Other details of the changes have been published in the Beacon FAQ available to Facebook members: "If you are logged in to Facebook and visit a Beacon Affiliate, an action you take (like writing a review or purchasing an item), may trigger that website to want to publish a story to Facebook. Before that happens, a notification will display in the lower right corner of your screen. If you click "No Thanks"...no stories or information will be published anywhere on Facebook. If you click "Close" or ignore the story, the story will be sent to Facebook, but not yet published." The previous version of Beacon would go ahead and publish details of a purchase or other conversion activity on a participating website directly to the Facebook user's Mini-Feed, which would then appear on the News Feeds of friends tracking that Mini-Feed. Some people complained that the notification appearing on a Beacon partner site of the pending publication did not appear. Facebook said people were leaving pages before the notification dialogue could be fully displayed, and they have changed the process to confirm the full notification has been shown to the person. Chris
Creating a facebook application - Will do Barbara - The famous entrepreneur quotes we think would be a good Facebook application but we soon realized that we could probably get more leverage from it using it off of our site than only on Facebook so we're developing it for our site first and then seeing how complicated it is to move to Facebook. Our first entrepreneur will be Oprah Winfrey - we're still in beta right now but I will let you know when it's fully ready to go!
Re: Social media question - Facebook is where I get all my traffic. Facebook is great, because you can create fan pages and your customers come to you. Twitter is good, but I just don't see the same results. I think Facebook is the most popular and it's easier for people to find what they're looking for.
Re: Facebook Advertising? - Facebook has more than 700 million active users and half of them log in on a daily basis. Through Facebook advertising, you can be sure to reach any particular segment. Conventional advertising models are expensive and difficult to reach a narrow target. Facebook advertising is one option that can get you results and target specific user groups. You may be the local beauty parlor, restaurant or a Fortune 500 organization, but eBizUniverse will show how to build your brand equity through Facebook advertising. Consider these ideal scenarios: You own a restaurant and wish to target those who are recently engaged to be married for their catering business. All you need to do is to find the women with the relationship status of “engaged” on Facebook and you have your desired segment with Facebook Ads. (See Sample Ads Below) There is a birthday special that your restaurant is offering and the Facebook Ads would be displayed only to those whose birthdays are in the offing. An event is being organized and you wish to target local college graduates, who are single and 25-35 years old. They are on Facebook and you can reach them with Facebook Ads.
Frumpy or sleek? The wrong face drives away customers - I've got a Discovery News Feed on my Google Desktop, and every morning I usually click on one or two headlines. The first time I do this, I'm always brought to a "splash page" or "ad page" or whatever it's called, in which a frumpy woman (middle aged, bad hair cut - or just on a bad hair day, pinny over her dress, clutching a few papers and smiling) is juxtaposed over some ad about the dangers of high cholesterol and what to do about it. Now, I am a feminist, and I see no reason why middle aged women should have to primp and preen and watch their weight (any more than younger women should) and that these women can advertise anything just as well as anybody else...but the fact remains that I pay no attention to this ad because this "face" simply doesn't inspire confidence as someone who would know anything about cholesterol. It's "just" a housewife. Put the same woman - same expression and everything - in a white lab coat and I might pay more attention to her. Have this woman as she now is trying to sell chocolate cake or something like that, and I'd pay attention to her. But as it is, the image doesn't inspire confidence in the message.


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