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Toni Taylor Articles

Guest post by: Toni Taylor

Branding In Spite of Yourself - Click To Read Article
For any of us who are playing with the notion of branding ourselves and our businesses, David Vinjamuri, a former brand manager a J&J, and Coca-Cola, now teacher of marketing at NYU and founder/president of Third Way Brand Trainers, has provided some interesting examples in his book, Accidental Branding, How Extraordinary People Build Extraordinary Brands.

Getting Your Groove Back - Click To Read Article
Everything has been cooking along nicely. You're delivering projects to your clients, your next batch of work is cued up. You've worked very hard delivering everything required to create your masterpieces and grow your business. You're a bit tired, but your enthusiasm is still mostly intact. But at the moment, you couldn't put together a coherent thought in any medium; text, verbal, video, sketching, or pre-school finger painting, if your life depended on it.

Taking Action in the Face of Disenchantment - Click To Read Article
Some colleagues and I were on a call recently with a couple of my mentors, Jay Kubassek & John Jackson where we considered how to proceed in the face of disenchantment. The early romance and honeymoon period of any new endeavor is truly exhilarating, often times with stunning results, everything from conceiving of children to pulling together the resources needed for your next big project and/or the early stages of starting a business.

Are you Re-trenching or Re-imagining - Click To Read Article
Rumor has it that the economy is slowly slowly slowly recovering in a few disparate markets. Employment specifically NOT being one of them in any noticeable way. The good news is that no matter the situation we find ourselves, we are getting smarter about how we utilize our resources, especially relationships, education, time, and money. Call it re-imagining. Like many of us, you are likely alternating between the genuine good feeling of wising up about your resources and being paralyzed with fear and indecisiveness, unable to decide what to do, thus doing nothing. This might be defined as re-trenching. Hmm, feel that tightening in your chest? Don't forget to breath.

Twitter for Business Building and Lead Generation (or as I prefer to call it, relationship building) - Part 1 of 2, Follow and Be Followed - Click To Read Article
In response to requests from readers on how to use Twitter to market their businesses, large and small, a few thoughts on the matter, over the course of two articles. The first will be how to build and manage your following/followers lists. The second will be how to interact with that group to build the relationships that will benefit you and your business by focusing on what your followers are interested in.

Twitter for Business Building and Lead Generation (or as I prefer to call it, relationship building) - Part 2 of 2, Communicating with Your Followers - Click To Read Article
As discussed in the previous article of this series, you're finding and being found by interesting people, with whom to connect via automated and manual means and you experiment with the occasional tweet. Now what?

Creativity - Of Course You Have it In You! - Click To Read Article
Creativity - Of Course You Have it In You! OK, you might call it problem solving, but it's also called creativity. Any time you start with nothing and create something, voila! Creativity at work! The idea applies to business building and marketing as much as it applies to making art. If you think about it, it can even be applied to marketing art.

Abundance is Yours! - Click To Read Article
Even in these economically awkward times, it's reassuring to remember that with an abundance mindset, we all have something to share with those around us. In the spirit of what-goes-around-comes-around, sharing our abundance results in everyone living in abundance, resulting in a virtuous circle perpetuated by regular doses of sharing and contribution from all of us.

The Joys of being Responsible or Discipline Means Freedom (and some warm fuzzies) - Click To Read Article
The joys of being responsible. Discipline means freedom. They do sound rather contradictory, don't they? But if you gently focus on the rewards of discipline, rather than any sense of stingy self denial, all will make sense. Working with a very broad definition of "rewards" will also help.

Ageless Marketing Principals for Start Up, Entrepreneurial Types - Click To Read Article
Yes, that means for you, the home based, online entrepreneur. If you're interested in multiple income streams, Robert G. Allen's Multiple Streams of Internet Income has to be at the top of your reading list

Fall Seven Times, Stand up Eight - Click To Read Article
The title is a Japanese proverb that speaks to perseverance that can be applied in any endeavor, but is particularly useful to those new to the network marketing business in context of the millions of things to learn, know and do while building a successful online business.

Artists Need Multiple Income Streams - Click To Read Article
Toni Taylor shares her thoughts on why artists should have multiple income streams to stabilize their income and cash flow as well as free up time and head space to create more work.

Taking the Leap Whilst Between Gigs - Click To Read Article
Change being forced on us, exposes us to the opportunity to take leaps of faith in God, yourself, your society, or any combination of these, that aren't necessarily available to us when we're comfortable ensconced (or gently shackled) into a comfortable routine.

Expanding the Definition of Success - Click To Read Article
By most measures, you're already quite successful. But are you successful on your terms, doing something you love? Consider the possibilities of being fabulously successful doing things you genuinely enjoy doing.

Referred by: http://jaykubassek.com



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