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Facebook Marketing : How to Use Facebook to Generate More Web Traffic

Guest post by: James Hickey

Article Overview: Having just passed its' 500 millionth user worldwide Facebook is one of the most important platforms you can use to generate additional web traffic to your website or page. If you target marketing and social media networking via Facebook - and it's free - you can get a significant amount of highly targeted traffic.

Facebook Marketing : How to Use Facebook to Generate More Web Traffic

Having just passed its' 500 millionth user worldwide Facebook is one of the most important platforms you can use to generate additional web traffic to your website or page. If you target marketing and social media networking via Facebook - and it's free - you can get a significant amount of highly targeted traffic. Within those 500+ million users, there are a significant amount of potential leads for your business, but before you plunge into marketing to everyone there are very important aspects you must take into account before you begin.

First you need to target your market, by doing your own research, and it can take quite a bit of time,, but there are already many successful businesses already profiting from their Facebook marketing. Start by adding friends to your page, once added you can view their profile and gain an insight into their background, if they are associated with any groups, and if their interests connect with yours.

Bear in mind though, that Facebook is the ‘social' network, when first connecting keep your posts and updates friendly, non sales oriented, but do offer valuable content such as tips and techniques on your relevant industry. Also add a fan (like) page and load it with quality content to warm your leads up. Once you have provided this content you can start to add links to your site and special offers to your new friends. The more relevant the content, the more likely your prospects will turn into clients.

Join various groups on Facebook - there are hundreds and hundreds, and some more than likely, will cater to your business or product. The groups can give you access to a huge amount of people who are already interested in what you have to offer. Start posting on discussion boards, post your own ideas and tips and answer other's questions, this way other members of the groups will add you as a friend.

Start off with the mind set of making friends, not clients, and eventually it will evolve into a great marketing campaign naturally.

When posting, include personal anecdotes, useful information without pitching your business - remember, very important - do NOT sell yourself immediately - but do post things that will encourage people to engage back with you. Also include a link to your blog, it's not a direct promotion but a subtle one which should include your website link - just a little way to let your friends know you do have a business too!

If you can gain respect, response and recognition on Facebook, you will soon find yourself with an ever-growing following to your fan page, home page, blog, groups, there's limitless possibilities. And go ahead and create your own group(s), encourage other group members to join yours, soon you will have a huge sphere of influence through which to grow your business and reputation.

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Article Tags: james hickey, marketing, sdentrepreneur, social media



Related Forum Posts
Re: Social media question - Facebook is where I get all my traffic. Facebook is great, because you can create fan pages and your customers come to you. Twitter is good, but I just don't see the same results. I think Facebook is the most popular and it's easier for people to find what they're looking for.
Re: Facebook Advertising? - Facebook has more than 700 million active users and half of them log in on a daily basis. Through Facebook advertising, you can be sure to reach any particular segment. Conventional advertising models are expensive and difficult to reach a narrow target. Facebook advertising is one option that can get you results and target specific user groups. You may be the local beauty parlor, restaurant or a Fortune 500 organization, but eBizUniverse will show how to build your brand equity through Facebook advertising. Consider these ideal scenarios: You own a restaurant and wish to target those who are recently engaged to be married for their catering business. All you need to do is to find the women with the relationship status of “engaged” on Facebook and you have your desired segment with Facebook Ads. (See Sample Ads Below) There is a birthday special that your restaurant is offering and the Facebook Ads would be displayed only to those whose birthdays are in the offing. An event is being organized and you wish to target local college graduates, who are single and 25-35 years old. They are on Facebook and you can reach them with Facebook Ads.
Re: Are you going to use Facebook Timeline? - Hi apu, I Recently used Facebook Timelines, actually it seems like a Facebook blog which makes profile page more attractive but i don't think it will help in internet marketing because it also slow the speed of Facebook Page. Share your Experience!
Re: Facebook or Twitter? - Thanks for the feedback guys! I personally started with Twitter and am now moving over to Facebook. I polled people on both my accounts and (not surprisingly) the Twitter people said Twitter and the Facebook people said Facebook! The actual order of my social media presence looks like this: 1) LinkedIn (with little success) 2) Twitter 3) YouTube 4) Facebook
Re: Social Media Marketing - Corporate Vs. Small Business - Hi Jeff, A technique that I consider to be "Social Media Marketing" would be when a brand creates a profile on Facebook and then begins adding people they found in related groups as "friends". For instance, Prince Tennis requested to become friends with me because they saw that I had joined a Facebook group supporting their products. By adding me and other consumers as friends on their Facebook profile, Prince Tennis is able to market directly to its target audience. I've also seen record labels do the same for their music artists.


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