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How Should You Touch Your Customers?

Guest post by: James Hickey

Article Overview: Every business has a way that they “touch” their customers. What I mean by “touch” is when a business makes the customer think of them through out the day. This is considered touch.

How Should You Touch Your Customers?



Every business has a way that they “touch” their customers. What I mean by “touch” is when a business makes the customer think of them through out the day. This is considered touch.

You might of notice a business will give you their pen to use when you’re at their shop. The business is hoping that you will take their pen. Later in the day or later in the week you will use this pen again. You were touch or reminded of this business.

Businesses can still use the mentioned of touch, just differently. We now have Facebook or Twitter. You can send out a post about anything. Just don’t advertise your business. You can post a fact or even “lets go Chargers”. You want to stay connected with your customers.

The whole idea is to get people to think of you and about your business. Maybe the next time they are out and about, they might stop in for dinner or set up to have a meeting at your site. Maybe if they need a service, your business will come across their mind.

I touch people in many different ways. Not only by posting on Facebook or Twitter, but by speaking at seminars. I even write blogs or articles. If someone is searching the Internet for marketing or an online business, they will come across one of my articles or blogs.

Another way I touch is by using foursquare, so my Facebook friends can always meet up with me. We can always talk about marketing or sports over dinner or a drink.

James Hickey

Master Business Consultant

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Article Tags: business online, Internet marketing, marketing online



Related Forum Posts
Re: Two Useful Books To Help You Focus On The CLIENT - Hi David, To add to your thread, I'd like to recommend Jonathan Tisch's "Chocolates On The Pillow Aren't Enough: Reinventing The Customer Experience". Tisch's book includes content on "Welcoming Customers", "The New Art of Customization", "The Challenges of Customer Diversity" and "Offering Something Extra to Your Customers" to name a few.
How to Do Great Marketing with (Amost) No Money - I've given this presentation to CEOs many times. Now i can share it with you. But I cannot because I do not yet have 20 posts. Jeff Ogden, President Find New Customers
Re: Are Business Owners too Old School to be Sold by a blog - [quote:140e27hj]Customers Pick Static Documents over Blog Entries 8 to 1 on Average[/quote:140e27hj] Interesting study. Just as a commenter said on your post... don't call it a blog. I agree.
Re: What are your January Goals? - Here's a quick update on mine: Goal #1: Hire New Writer = done - Post job description on oDesk - Set up trial job - Pick top candidate Goal #2: Follow up with Clients = done - Create and send quarterly report - Touch base with last year's clients - Follow up with 4 connectors Goal #3: PERSONAL = about 70% done on the month - Do something nice for my wife each week - Exercise 4 times per week - Daily stretch - want to touch my toes
5 Entrepreneur's success stories - My local paper's business section profiled 5 successful entrepreneurs in the Jan 6, 2008 issue of the paper. Thought I'd share just a bit of it here. Bill and Heidi Dittmar: Executive Lifestyle Jeff Wassmer: Spectrum Deloise Hawkins, Star Whitaker and Lenzy Hill: Touch of Elegance Stephen Brosius: Advanced Door Systems Pam Watson: Goodrich and Watson Insurers Bill and Heidi Dittmar: Executive Lifestyle founders of a magazine called Executive Lifestyle. Started in 1991. Revenue has grown more than 200% since 2004. 4 full time, 3 part time employees "We started off with $1,000 and a stupid idea." It began as This Month, a guide for tourists, and morphed into Executive Lifestyle. Jeff Wassmer: Spectrum Company specializes in computer network security and intelligence surveillance and reconnaissance. Wassmer was an 11-year Air Force guy, so he had "ins" in order to form this business. Deloise Hawkins, Star Whitaker and Lenzy Hill: Touch of Elegance Founded business in 1994. 12 employees. Their company designs and plans an average of 25 events each month in Hampton Roads and other parts of Virginia. Stephen Brosius: Advanced Door Systems Started company in 1995. 5 full-time employees, plus subcontractors. After having worked as a subcontractor for others in the construction business for 20 years, he decided to start his own business. Pam Watson: Goodrich and Watson Insurers At age 49, she was approached by an insurance colleague to buy out their employer's insurance division. They did so, and became employers themselves., witj 4 full-time people.


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