How To Set Up Your Budget for Marketing

Guest post by: James Hickey
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There comes a time when you have to decide on how much to spend on marketing. You need to sit down and come up with a budget. When you sit down to figure this out, make sure you have your sales from last year handy. This can be of great help. You should have a budget for everything you spend on your business, from utilities to marketing. Budgeting is the core of the business. What is the age of your brand? If it is new you will need to set aside 30% of your forecasted sales. Just make sure you can finance this even if you do not meet your forecasted sales. If it's a brand that's already established than you figure on anything between 2-10% of sales.

What is your set objective? Are you looking at a massive or an incremental growth? When you set up your objective, make sure it's realistic.

What are other businesses spending on their marketing? You might have to match them but you have to be smarter then them. Put the money where it's going to get the most attention. You might have to do some homework on this. On the other hand if they don't spend a lot on marketing then you don't want a large budget. You have to keep in mind that not spending is not a way to savings. It does take money to make money.

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Will Facebook Pass Google On Web Search? - By James Hickey

About the Author: James Hickey

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My name is James Hickey and I am one of the top leaders in the Internet Marketing industry for Businesses. I provide my clients with a proven Internet Marketing Plan for Retail Businesses. I also created the Internet Marketing Training Center in January 2011 to train individuals to become Internet Marketing Consultants.
I am expert in all aspects of Internet Marketing, including Lead Generation, Google Adwords, Video Marketing, Blogging, Article Marketing and Social Media Marketing. Also very skilled with Twitter, Facebook, YouTube, Google+, LinkedIn, Mobile Application Download Strategy and currently have over 150,000+ Social Media Following me personally.

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