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Top 25 Ways On How To Market Your Business On Social Media

Written by: James Hickey

Article Overview: The popularity of social media is increasing by the day. For sites like Facebook, LinkedIn and Twitter, the fastest growing demographic consists of users 35 years and older. Though social media was once considered a fad for kids, it has become a viable marketing opportunity for business. For the business user, social media works by sharing compelling information to capture the attention of your target audience. When you do this well, you can count on generating leads for your business.

Top 25 Ways On How To Market Your Business On Social Media

It is very clear that the popularity of social media is increasing by the day. For sites like Facebook, LinkedIn and Twitter, the fastest growing demographic consists of users 35 years and older. Though social media was once considered a fad for kids, it has become a viable marketing opportunity for business. For the average user, social media is a way to connect with friends and family. For the business user, social media works by sharing compelling information to capture the attention of your target audience. When you do this well, you can count on generating website traffic, client leads and even media attention.

Facebook, LinkedIn and Twitter revolve around the concept of a status update. When you update your status, everyone in your network can view what you have to say/post. This is where the real opportunity to establish yourself as a leader in your industry. Instead of updating your status to report that you are having dinner or that it's time to pick up your kids, share interesting status updates and watch the magic of social media explode.

Many people have said they never know what to say or to post. Below is 25 ideas of what you can post for your status updates on Social Media sites.

Type of Information to Post on Social Media Web Sites:

1. New blog posts

2. Someone else's blog post

3. Article you've written

4. Articles from somewhere else that you like

5. A video about you, almost like a video business card

6. A funny or controversial video

7. Before and after photos of work you've done

8. Fun photos of places you are or have been

9. Client success stories

10. Free ebook relating to your business

11. Upcoming events, like business mixers and happy hours

12. Live reports from an event you are currently attending

13. Book reviews

14. Recommended products, like cell phones and computers

15. Recommended services, such as great marketing guys like me :-)

16. Tips and tricks for doing something better

17. Recent media coverage you have received, like press release or article

18. Inspirational advice (preferably your own, motivational quotes are over-used online)

19. Breaking news alerts, you can get news out faster than new media

20. Requests for participation (ask for comments on your blog)

21. Contest announcements

22. Teleseminar/Webinar invitation

23. Special sales, offers and discounts (not too many)

24. A compelling question you want answered

25. Anything offered for free, people look to Social Media for free info

Guide to Success

1. Your status updates should appeal to your target audience and provide value. Also, it doesn't always have to be directly related to what you do. For example, a mortgage broker might share community resources, local event announcements and family-related tips. This type of information would likely be more appealing to the broker's target audience than current interest rates and articles about mortgage insurance (though you can occasionally include those too). The point is to become a valued resource.

2. Follow the 90/10 rule. Avoid selling online and you will achieve more sales. That's right; we're all tired of being sold to. When you provide value, you build loyalty and trust. It's fine to include sales offers up to 10 percent of the time, but make sure you are primarily serving up useful content.

3. Use interesting titles and descriptions. You only have a limited amount of space to share information which means that a good title can make the difference between a reader who clicks through or completely ignores your post.

4. Track your results through Google Analytics or Bit.Ly. Pay attention to user response. If you're receiving comments and your content is being forwarded to others (for example, retweeting on Twitter), that is evidence that your efforts are working. Also, your network should be growing steadily as a result of the value you're providing.

5. Don't over use hyper links. When you share compelling content, it provides an opportunity to link back to your website or blog. This is great for building website traffic. However, not every post needs to have a link. Mix up your posts so that some simply offer something short and sweet. You can also shorten links and track the number of click-throughs with URL shortening websites.

5. Be consistent. You will get the best results from marketing content through social media by participating on a regular basis. Ideally you should share something every day, even multiple times per day, to stay visible. You can automate some of your updates with Ping.fm but don't automate everything!

6. Engage with your audience. Social media involves a two-way conversation. It's not just about posting data out into your network and waiting to reap the rewards. Reply to people who comment, forward and share useful content from others and make sure you have a human presence in social media land. Think of it as being at a global business mixer, you don't walk up to the first person at the event and try to sell them something.

7. Build a social media plan. A plan should identify your target audience, include a strategy for ongoing content generation, should identify frequency of updates and indicate the amount of time and resources you are going to allocate to managing your social media strategy. Ask others for input or solicit the help of a social media expert. There is opportunity for every kind of business to benefit from social media. You simply need to find the strategy that works for your business.

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Article Tags: generating leads, marketing opportunity, target audience



Related Forum Posts
Re: Kevin needs "social glue" ideas - Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff
Re: Kevin needs "social glue" ideas - [quote="WebBizIdeas.com":gvtxsu7g]Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff[/quote:gvtxsu7g] Hi Jeff, Thanks for the suggestion. Why don't you start a new post (with a poll) to see if there's enough interest in your idea for a social media section?
Re: UPDATES: New Campaign! New Layout! New Ideas! - GT - thanks for the FYI - I'm not sure if we'll put a link back. Something to consider though! Trent - the new category is "Social Network and Media" which was put in to compliment the Online Businesses category that currently exists. Overall the new categories are: - Looking For, Networking and Events - Review My... - Social Network and Media - Brags and Rants These came as a result of Ringo doing research on other forums and thinking about what could be improved on ours to give a better experience for everyone. I hope you enjoy them! David, I'm looking forward to reading your Brag / Rant!
Re: Marketing 2.0 - What Are Your Thoughts - Hi Shri, Thanks for posting this. I also read it and I believe Social Media is here to stay, until the next best thing comes up. Social media proved to be useful for me many times and I think everyone should use it for their business.
Re: Social Media Marketing Ignorance - [quote="vbn411":7qciluxl]Social Media is space that you have to be in to succeed in our current climate. People are going to be discussing your brand / product whether you like it or not, so you might as well join the conversation and add value. [/quote:7qciluxl] I think that's probably one of the most realistic way to think about it. There's no real textbook way of understanding Social Media, it's the networks of people and their interactions that will exist with or without your input. As for Jennifer, You can always have 2 Facebook pages. Many people do. There is also LinkedIn, which is like a professional networking version of Facebook. The only way to know is to try it.


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