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#1 Reason for Network Marketing Success - Part Two

Written by: Jason Sibert

Article Overview: People don't necessarily want to join a business so much as they want to follow a leader. Using your company's replicated landing pages and websites just isn't going to cut it anymore on today's internet. People want to join with someone who they view as a leader, an authority, someone they trust, and someone they like. Read on to discover the secret to portraying yourself right now as the network marketing leader and authority people are desperate for (don't worry -- you won't be lying!)...

#1 Reason for Network Marketing Success - Part Two

In my last article -- part one of my Personal Branding series -- I talked about my revelation regarding what makes the top network marketing income earners successful. I revealed that after pulling my hair out trying to figure out what the one element was that made them so successful, the secret finally revealed itself. And that secret is Personal Branding and Positioning. In this article, I will discuss the first step towards building your personal brand and positioning yourself as a leader and an authority in the network marketing industry -- even if you are not experiencing the "success" you desire at this point.

People don't necessarily want to join a business so much as they want to follow a leader. Using your company's replicated landing pages and websites just isn't going to cut it anymore on today's internet.

Here is what most people are truly looking for:

1. They want to work with someone they like and trust.

2. They want to work with someone they view as an authority and leader (this is called positioning).

As I revealed in my last article, the good news is that you don't have to be a top income producer to be viewed as someone who is an authority, leader, and who is successful. Your success in this industry is dependent upon how successful your are perceived to be. I am not talking about lying or even exaggerating the truth. Read on.

Success is a relative term. You have some elements of "success" to offer someone right now, right where you're at. There is currently someone out there on the internet who is waiting to join and work with you.

Why? Because your story is just like theirs.

Have you failed at several MLM opportunities and now you have found one you believe will be your ticket to success? Are you a single parent, working full time and found an online business opportunity that you just know in your heart is the vehicle to financial freedom? No matter what your story is, there is someone out there right now who is in the exact same situation that you are (or were) in. That is who your targeted audience should be and the person you should direct all of your writing towards. This is what will give you your edge in marketing.

In fact, in all of your branding and positioning content, you should write so your targeted prospect is thinking:This person is just is just like me.

It's OK that you are not where you want to be -- you will get there. Here is the first step we will take towards branding yourself as an industry leader. You can think of it as a little bit of homework. This is a vital step, so don't skip it!

1. Find all of the top income earners you can. Usually, you can just look at the top income earners' websites from within your own company. Or, just google "top internet marketing gurus list" and look at some of the directories to find their websites.

2. Get out a piece of paper and in one column, write down all of the qualities you see in these top earners. Here are some examples: determined, consistent, no-excuses, focused, millionaire mindset, positive, etc.

3. In another column, write down all of the qualities you see in yourself. This is the time to be painfully honest with yourself. The more honest you are with yourself, the more you will get out of this exercise. (Just trust me on this).

4. Compare the two columns and ponder the differences. Don't feel bad. Believe me, when we are finished with all of the steps of discovering your "brand", you will feel a whole lot better about yourself. You will have a clear understanding of where you are going and who you are becoming in the process!

5. In a third column, write down all of the qualities that you want to have. This is who you want to be. Obviously, it should contain some of the qualities of the top earners. From this point forward, this new set of qualities is your new character.

Focus and meditate on this new character. From now on, in all of your internet marketing -- whether it be copy-writing, ad writing, talking with people, emailing people -- do it from the perspective of your new character. Over time you will become more and more of that character as you continue to focus on your new qualities and put them into practice.

It is the "new you" -- not who you happen to be right now -- that people are going to see as a leader, authority, and success story. You are never going to be lying about who you are because: You are being the person you want to be and will be in the future. You are just being the new you, now, at this point in time.

This is the very foundation of creating your personal brand and as we move forward with beginning to create your branding content, you will be doing it from your new character.

In my next article, I will cover the exact steps required to creating killer personal branding content on your website or blog so that the whole world will view you as a leader!

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Article Tags: branding and positioning, branding and positioning strategies, network marketing legacy, network marketing success, personal branding, top internet marketing gurus
Referred by: http://jaykubassek.com



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