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Google Slapped or Slapped by the Hand of God-Which is the Most Effective?
Written by: SarahBeth WhiteArticle Overview: Since I keep hearing the term, I found a definition for “Google slapped”: It is a term used by mainly small businesses that rely on Google AdWords to drive business to their sites. Google AdWords allows people to have their advertisements for their business on pages with keywords that relate to their products. People who hold AdWords accounts pay each time someone clicks on their ad at about 5˘-10˘ per click. If Google decides that the page potential customers visit when they click on the ad is unrelated, of poor quality, or maybe it loads slowly, they may take punitive action in the form of a Google Slap which drives up the price of the pay per click amount, sometimes to $10 per click, which most small vendors cannot afford to pay. Google may also reduce your page ranking which means you have to pay more.
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Free Download - How do You Stay Focused When Things Get Tough? By SarahBeth White |
Google Slapped or Slapped by the Hand of God-Which is the Most Effective?
Recently, after getting laid off, I once again began a search I have performed many times before. The search for the elusive successful home based Internet marketing business. Since the last time I checked into home based businesses, there have been huge changes in this arena but there are still scams, pyramids, and the selling of pills and potions. The ripoff scams will always be there since they successfully suck people in on a continual basis. I was literally signing up for one of the pills and potions businesses when I saw an advertisement that saved me from making a huge mistake.
After reading the ad and accepting the offer, this successful home based Internet marketing business brought me into intensive training. Whether I sink or swim, I will have received an enormous education in Internet marketing. Laid off my traditional job, I listen for all the training I can get from the company and from my research. The term "Google slap" keeps popping up.
Upon looking into it, I found out the following about being "Google slapped": It is a term used by mainly small businesses that rely on Google AdWords to drive business to their sites. Google AdWords allows people to have their advertisements for their business on pages with keywords that relate to their products. Normally people who hold AdWords accounts pay each time someone clicks on their ad at about 5¢-10¢ per click. If Google decides that the page potential customers visit when they click on the ad is unrelated, of poor quality, or maybe just loads slowly, they may take punitive action in the form of a "Google Slap" which drives up the price of the pay per click (PPC) amount, sometimes to $10 per click, which most small vendors cannot afford to pay. Google may also reduce your page ranking, which automatically means you have to pay more to have your ads featured through AdWords.
Having been laid off, time is almost the only thing I have to invest in a home based business. With very little money for advertising, my search involves learning about "free" ways to promote a business by utilizing Facebook, Twitter, My Space and blogs. PPC advertising on Google is not in my ad repertoire at this time so being Google slapped is not one of my worries either. As business grows, I would still rather be the master marketer using creative and savvy methods as opposed to PPC. This community of entrepreneurs helps in every way it can but it does not hand out welfare checks. Hard work is one of the most important components in this business. People with large advertising budgets have alternative ways, such as PPC on Google, to grow their business.
Most importantly to me in this and any endeavor I undertake is my faith in God. The only "slapping" that would concern me would be from my Creator, the CEO of my business, also known as Jehovah Jireh, My Provider. I am not using God to build a business but acknowledging that God controls everything. He knows what is best for me. He does not need Google or any other man-made contrivance. He deserves respect and honor. I attempt to do so in whatever endeavor I am involved. I have heard said many times and try to always say myself that "My life is not my own but His."
Finally I am happier and more fulfilled knowing that being Google Slapped will not likely threaten me anytime soon and my God has NEVER slapped me. Life is simpler and more enjoyable spending time with my son; spending time hiking with my dog, Mo; and spending time with good friends and family. Time = Freedom. For me, I will stay hard at work until I reach a point that leaves me questioning whether I want to use PPC or not and risk being Google Slapped.
Google Slap, To understand why this is happening
Free To Post Business Opportunities: How to Market Your Business Like the Big Dogs Absolutely Free
How Emotional Words Play a DeadSerious Role in Google Ads Blog Post Titles
The Smack Down: How to Avoid the Google Slap
Google Slap Prevention Tips
Referred by: http://jaykubassek.com
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About the Author: SarahBeth White RSS for SarahBeth's articles - Visit SarahBeth's website  Considered to be highly educated. Enjoy traveling in the U.S. learning about our different cultures. Staunch Republican and Southern Baptist which is considered by some to be a lethal combination. Belonging to the ranks of those laid off, I am rebuilding my life so my writing will soon reflect as much. Burning desire in my soul to write but for two years now the only writing I have done is resumes and cover letters but enough of that. I did attempt to make it in a couple of internet marketing businesses but just as in brick and mortar businesses you need capital to make it. Although suggestions of 'how to make it advertising with no monies' were made--it just did not happen for me and I only lost money after long attempts at succeeding. I am incorporated now as Cattle on 1000 Hills, LLC dabbling in real estate but that is all--dabbling.http://cattleon1000hills.blogspot.com, Facebook, and http://twitter.com/SarahBethWhite have lain dormant too long like cocoons waiting for the butterfly to come forth. And they are about to bust loose! My friends think I am crazy or brave or both but I have decided to leave the comforts of my 'home' and move to the mountains where I always planned on 'retiring'. I can enjoy hiking with my dog, Mo, sitting in front of my potbellied stove reading and writing, and sitting outside writing with the music of nature in my ears instead of all the sounds of the city which now annoy me. Mo, a Newffie, looks like a bear and we hope to see a black bear but not up close and personal. Mo is about the size of a smaller black bear so he will have to wear the hunting vests I custom made for him when we hike so no one mistakes him for a bear. I am so excited about our new life and long to begin writing from all that has been saved up during this dormancy. Click here to visit SarahBeth's website   What is the Art to Decision Making Why Shouldnt I Go It Alone How Do You Use Facebook for Business 5 Tips to Surviving the Holidays or Anytime Alone What Four Steps for Success Can You Take in Internet Marketing |
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