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How to Create a Simple and Practical Business Vision Statement

Guest post by: Hal Pitt

Article Overview: Creating a practical vision statement is as easy as 123. Just follow Hal Pitt's guidelines and you'll have a vision in no time.

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How to Create a Simple and Practical Business Vision Statement

Vision is key to leadership. In fact, it is impossible to be a leader without having a vision. Leaders influence and gain the commitment of others through their dynamic vision. That means, as a business person or manager, you must have a vision for your business or team.

But what does a vision look like?

I have had the opportunity to help many organizations and teams around the world create vision statements. Here are the practical steps to creating a dynamic vision.

First, every vision statement should have a statement that includes the type of culture one wants to create within the business or team. A vision is useless if the organizational environment doesn’t support the realization of that vision. One must ask, “What is the ideal state I want to create with this group of people I lead?”

Second, a vision statement should include the kind of result one wants to achieve. Many vision statements express the desire to be #1 in a certain field or region.

With the above information in mind, here is the formula for creating a practical vision for your organization or team:

Our vision for our____________________team/organization is to create a_______________________

environment, so that(results)___________________________________________________________

Here’s an example:

Our vision for our bed and breakfast is to create a supportive, teamwork, competent, hard working, open, fun, customer-focused environment so that we become the #1 bed and breakfast of choice within the city of Denver.

In their book, Leadership Challenge, Kousez and Posner tell us that great companies demonstrate these three traits:

1) Caring Culture

2) Sense of Pride and Uniqueness

3) High Standards of Performance and Behavior

It is extremely important to create a vision that has in mind the type of culture you want to create. Always remember, it is within an organizational culture that great products and services are created. If the culture is lacking in supportiveness and openness, the members of that organization will not be committed to providing exceptional products and services.

A word of warning. DO NOT impose your vision on others. If you do, your associates will rebel. They should be involved in the development and implementation of that vision. That is why you see the word Our and not My at the beginning of the vision statement. As the old saying goes, “A mission imposed is a mission opposed.” I do realize that once the vision is created, all new members of the organization must abide by that vision even if they weren’t involved in its creation. Do allow, however, your associates to question the vision as they become more competent at their jobs and voice their suggestions. Vision is always fluid and not something that is set in stone forever.

Once you have created the vision statement, place it somewhere so you can see it every day. Once a week, ask yourself this question: Is my team realizing this vision? If the answer is yes, be proud that your team is moving the organization or team forward. If the answer is no, you must reflect on your leadership and ask yourself: Why are my associates not following me toward the realization of our vision. Do everything you can to be the best leader you can be.

Have fun and reach for the stars.

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About the Author: Hal Pitt
RSS for Hal's articles - Visit Hal's website

Hal Pitt is an international trainer and speaker. He is the CEO of Hal Pitt Seminars, a leadership training and consulting company, and Hal Pitt Enterprises, an Internet Marketing company. He is a twenty-two year veteran of the United States Air Force. Hal also teaches leadership and communication courses at Regis University and the University of Colorado, Colorado Springs, and is a published author of the book, Unleashing the Power of Everyday Leadership. Hal's claim to fame is his Blueprint to Excellence workshop that shows participants exactly how to build an organization or team from the ground up. 

Hal is also a successful Internet marketer and member of Internet marketing programs that include Wealth Masters International and CarbonCopy Pro.  His mission is to educate and support those who have a desire to generate wealth through successful Internet marketing campaigns. 


Click here to visit Hal's website
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More from Hal Pitt
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How to Create a Simple and Practical Business Vision Statement


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