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How to Promote Your Business Using Free or Low Cost Advertising
| Guest post by: Janet Houghton |
Article Overview: Without advertising none of us who are in internet marketing get anywhere, and when you first start out it can be a bit daunting wondering how you are going to get your message across without spending more dollars than you can really afford. But there are plenty of places which are either free or low cost, and this article gives the reader an idea of where to start.
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Free Download - Tips On Writing An Easy-to-Read Article By Janet Houghton |
How to Promote Your Business Using Free or Low Cost Advertising
Without advertising none of us who are in internet marketing get anywhere, and when you first start out it can be a bit daunting wondering how you are going to get your message across without spending more dollars than you can really afford. But there are plenty of places which are either free or low cost, and this article gives the reader an idea of where to start.
If you are starting your online business with a limited budget - and lets face it, that’s probably how the majority of us do start - you will need to optimise your advertising dollars. There are several ways you can get your name out there without it costing you anything. Bear in mind that you will need a website, but even this does not have to cost you anything, for example wordpress.com
Free Classifieds.
There are many, many sites to choose from: to name a few to get you started are craigslist, usfreeads, adland & worldfreeads. You need to check out the sites and choose 3 or 4 which you like the look of, sign up and away you go. They all give very clear instructions, so even if you are new to this you should have no problem. You will have to do LOTS to get results, say 10 a day, and keep a spreadsheet so as to know when the ad runs out. They all give you the opportunity to upgrade the ads to give you more traffic, but this only normally costs between $8 - $20, and depending on your budget I would suggest you pick 2 or 3 as a test run.
Social Networking Sites
Again, there are heaps to choose from - Twitter, Squidoo, Facebook, My Space, You Tube to name but a few. They all differ in the way the networking actually works, but the general idea is to build contacts, initially on a social basis but who could possibly turn into prospects and team members. To start with just choose one or two of the sites, say Twitter and Facebook which can be nicely linked up (in addition to your website) as you need to be fairly diligent in adding new content regularly, and while you are learning it can get a bit overwhelming. So slowly slowly catchee monkey as they say!
Articles and Press Releases
Depending on what you are like at writing, articles and press releases are both a great way to maximise your presence on the web, and start building your personal brand. There are some great free article sites, such as the one you are on right now, and most have plenty of article writing lessons to help put you on the right track. You need to be writing 5-10 articles a week to make an impression and start seeing traffic being funnelled to your website.
Press Releases need to be written in the third person, and also need to be topical, but the search engines love them, so its worth doing one or two every week. Normally there is a charge for putting these on the sites, and this can vary, so be sure to check before you spend your time and energy on a particular site.
With both articles and press releases you can’t put your website link actually in the body of the article, but there is a ‘resource box’ which is where this sort of information goes
This article has only just skimmed the surface of advertising, but as it is the first thing you have to do when starting an internet business, I felt an article which introduces the new entrepreneur to the subject was needed. I will be going into more depth in future articles.
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Referred by: http://jaykubassek.com
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About the Author: Janet Houghton RSS for Janet's articles - Visit Janet's website
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Related Forum Posts
Top 19 Copywriting books
- 1. Ogilvy on Advertising. David Ogilvy. Wiley.
2. Positioning: The Battle for your Mind. Al Ries and Jack Trout. Warner.
3. The New Positioning. Jack Trout. McGraw-Hill.
4. Tested Advertising Methods. John Caples. Prentice-Hall.
5. How to Make your Advertising Make Money. John Caples. Prentice-Hall.
6. Guerrilla Advertising. Jay Conrad Levinson. Houghton Mifflin.
7. Direct Mail Copy that Sells. Herschell Gordon Lewis. Prentice-Hall.
8. Sales Letters that Sizzle. Herschell Gordon Lewis. NTC Business Books.
9. Herschell Gordon Lewis on the Art of Writing Copy. Herschell Gordon Lewis. Prentice-Hall.
10. Romancing the Brand. David Martin. American Management Association.
11. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books.
12. Confessions of an Advertising Man. David Ogilvy. NTC Business Books.
13. My Life in Advertising. Claude Hopkins. NTC Business Books.
14. Scientific Advertising. Claude Hopkins. NTC Business Books.
15. How to Become an Advertising Man. James Webb Young. NTC Business Books.
16. The Lasker Story as He Told It. NTC Business Books.
17. Advertising Concept and Copy. George Felton. Prentice Hall.
18. The Copy WorkShop Workbook. Bruce Bendinger. The Copy Workshop.
19. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. Luke Sullivan. Wiley.
This should keep you busy for at least a year.
Enjoy!
No fee biz banking
- I miss Bizsmart - it was a great no fee banking option for businesses but I guess the company wasn't making much returns and had to shut down.
Are there any other no fee or Low Cost Business banking options still available in Canada?
My entry
- 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read
- this is a fascinating book about the history of Business theory, and I'd recommend it to anybody.
2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto.
3. PADI: The Business of Diving Book
Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Re: Free elecrtricity generator
- Can anybody help me with any aspect of my invention?
In basic terms it is the energy of Gravity conserved and reused = (Auto engaging and disengaging shafts) = perpetual motion
Perpetual motion + static friction generated in a pipe = free static electricity
Free static electricity converted to usable electricity = Free usable electricity
Free usable electricity generated by the constant friction generated by an auto engaging and disengaging machine that conserves the energy of gravity in a overcrankable clock spring
The weight is easilly lifted back up the shaft with the aid of a double pully on ropes
Re: Great start, but no finish
- My advise is FOCUS on your business.
Focusing is the main factor to succeed on business. If you have a great idea, then follow it only, don't look anywhere else. It is especially essential in an online business. Because there are a lot of mind blowing sales letters promising millions dolllars or overnight success, people find it difficult to concentrate on one business and they lose their energy.
Concept is simple.
1- Have a good idea;
2- Build your business on it;
3- Monetize your business;
4- Promote it;
5- Build list of responsive customers;
6- Maintain You Business.
Focusing and not fearing from competition (instead you can learn from competitiors) are main tips of billionaires ,BTW.
Orxan
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