Tweet

Advertising and the Responsible Network Marketer

Written by: Kevin McNabb

Article Overview: One of the most asked questions when someone joins a network marketing business opportunity is, “How can a Network Marketer advertise their business opportunity?” This article explores the different advertising methods available to network marketers and offers some insight into how to “effectively” use a method.

Advertising and the Responsible Network Marketer

One of the questions I am often asked is, “How can a Network Marketer advertise their business opportunity?”

My first response is to explain the advantages and disadvantages of advertising a business opportunity directly.

My personal choice is not to advertise my primary network marketing opportunity directly. The competition involved in advertising an individual business opportunity is fierce. I would rather advertise something that does not have any competition at all, that is Kevin McNabb.

When I do offer some recommendations on “where” a network marketer could advertise, I seem to predominantly run into the following myth:

“All advertising costs money.”

Well, I beg to differ. If one was to fully investigate the advertising methods that are available to us, it would seem to me that the majority of them are free.

Below you will find a list of advertising methods broken into categories such as; FREE, Small Monetary Monthly Investment and Large Monthly Investment.

This is by no means an exhaustive list, but it should offer some affordable options.

Free Advertising Methods

· Forum Marketing

· Online Classified Ads

· Article Marketing

· Press Releases

· Video Marketing

· Traffic Surfing

· Signature Marketing

· Blogging

· Social Media

· Craigslist

· Warm Market

· SEO

Small Monthly Monetary Investment (under $50.00)

· Ezine Marketing

· Banner Advertising

· COOP Advertising

· Newspaper Classified Ads

· Email Marketing

Large Monthly Investment ($100.00 plus)

· Pay-Per-Click Advertising

Each one of these methods is subject to written and unwritten rules of involvement.

It would be my recommendation that you choose two or three methods to start and really become an expert at using those methods. Discover the intricacies of these methods and use them to add value to others.

Example: Forum Marketing

This method is a very effective strategy if used correctly. However, it can be a complete waste of time if one chooses not to learn the intricacies of this method.

Most people will join a forum and attempt to “sell” either their business opportunity or a product or service within their forum post.

This is a mistake and should be avoided at all costs.

Instead, one should enter a forum community with the mindset of adding value to others and helping as many people as possible through their individual forum posts.

Each forum community allows you to add a signature at the bottom of each post. This is the only area that is acceptable to show your offer to others. How you choose to do this is what will differentiate yourself within the forum community.

I recommend that you choose your methods based on the following:

1. Budget

2. Short, medium and long-term objectives.

It does not make any “cents” to choose to use pay-per-click advertising if you are unfamiliar with how it works. It would be one of the fasts ways of going broke.

I like to choose my methods based on how I expect the generation of traffic to perform.

So, if I wanted a method that was a long-term approach, I would choose Article Marketing and blogging. If I was looking for an intermediate performing method of advertising, I would choose Video Marketing and Ezine Advertising. Of course, if I was looking for an immediate response to my advertising, I would choose pay-per-click advertising.

Choose your advertising methods wisely and become as close as possible to being an expert in that area before taking on more complex advertising methods.

Above all else, have fun and enjoy the journey.

Related Articles
  Marketing Morality
  Keep Your Marketing at the Leading Edge in 2005
  Copywriting Is Essential For Multilevel Marketing Success
  Network Marketing Business Building Is A Piece Of Cake.
  Making Money On The Internet With Attraction Marketing

Article Tags: Article Marketing, Banner Advertising, Blogging, COOP Advertising, Email Marketing, Ezine Marketing, Forum Marketing, network marketer, PayPerClick Advertising, Press Releases, SEO, Video Marketing
Referred by: http://jaykubassek.com



Related Forum Posts
Hi from Adelaide Australia - Hi guys and gals my name is Dave Gilbert and i am a Sr Partner at Velocity Marketer a joint US and Australian company that runs Kooiii.com. I have been a Marketer, Web entrepreneur/developer and search technologist for the last 15 years specializing in SEO,SEM,SMO .
Top 19 Copywriting books - 1. Ogilvy on Advertising. David Ogilvy. Wiley. 2. Positioning: The Battle for your Mind. Al Ries and Jack Trout. Warner. 3. The New Positioning. Jack Trout. McGraw-Hill. 4. Tested Advertising Methods. John Caples. Prentice-Hall. 5. How to Make your Advertising Make Money. John Caples. Prentice-Hall. 6. Guerrilla Advertising. Jay Conrad Levinson. Houghton Mifflin. 7. Direct Mail Copy that Sells. Herschell Gordon Lewis. Prentice-Hall. 8. Sales Letters that Sizzle. Herschell Gordon Lewis. NTC Business Books. 9. Herschell Gordon Lewis on the Art of Writing Copy. Herschell Gordon Lewis. Prentice-Hall. 10. Romancing the Brand. David Martin. American Management Association. 11. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books. 12. Confessions of an Advertising Man. David Ogilvy. NTC Business Books. 13. My Life in Advertising. Claude Hopkins. NTC Business Books. 14. Scientific Advertising. Claude Hopkins. NTC Business Books. 15. How to Become an Advertising Man. James Webb Young. NTC Business Books. 16. The Lasker Story as He Told It. NTC Business Books. 17. Advertising Concept and Copy. George Felton. Prentice Hall. 18. The Copy WorkShop Workbook. Bruce Bendinger. The Copy Workshop. 19. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. Luke Sullivan. Wiley. This should keep you busy for at least a year. Enjoy!
10 best franchises to get involved - My advice is: 1) Go to the library and start reading business books (accounting, finance, etc.) 2) Go to your local community college and enroll in night classes 3) Join the local Chamber of Commerce 4) Network / Network / Network -- through the above sources. Once you have spent two years doing the above, then look for a 55 - 60 year old business person that is looking to reduce their time in the business. Then you can work on a sweetheart financing option.
Re: Welcome to Entrepreneur University! - Andy C. responding to your question. I;ve been with Ilearningglobal for a few months. I went down to their corporate office to check it out, and at their Launch Conference in March. Amazing company, first class executives running the company, and the Faculty are the best of the best in the world. I personally met Brian Tracy, Dan Clark, Bill Bartman etc. Simply great individuals. As Brian Tracy says, "Learn from the experts, you'll never live long enough to learn it all yourself" If you join as a Preferred Customer for $79.95, the Marketer who's website you signed up through, will earn a commission. If all you want is the Basic Membership, it's $79.95. In order to earn commissions you need to be a Marketer. It is a one time $20.00 to be a Marketer. For the $20 you receive: 1) Your own personal replicated website for marketing ILearningglobal. ( as people join, they are linked to you) 2) Provided with your own back office website to manage your business ( tracks your commissions, shows your customers & marketers etc. in your group) 3) Access to tools and training by ILearninglobal All for just $20. Every month thereafter, just your Membership of $79.95 qualifies you for commissions as people join. Where can you operate a global business, with a huge potential for so little. Andy C.
Global Ad Agency Seeks Senior Sales Account Executive - Global Ad Agency -- We are seeking experienced advertising Senior Sales Account Executives to join our growing sales force in New York office. ICMediaDirect.com, Inc is a Full Service Online Advertising Agency driven by a united goal to provide both online as well as offline advertisers with easy and affordable ways to plan and buy media online. We are proud to present an impressive roster of over 300 satisfied clients and a wide reach of billions of visitors each month. With two great locations - N.Y. and D.C. - we know how to PLAN your media, how to BUY your media, how to TRACK your media and how to CAPITALIZE your media. Qualifications • Minimum 2 years of active ONLINE advertising sales experience • Responsible and aggressive attitude • Successful track record with ONLINE sales • Understanding Internet advertising vehicles such as pops, banners, search and lead generation is required • Excellent communication and presentation skills • Strong computer skills are required • Detail oriented and well-organized • Ability to work independently • Enthusiastic team player The Best office location in the city! Competitive salary (plus commission), bonuses and benefits. Please send your resume with salary expectations today at jobs@icmediadirect.com!


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Mistakes Made by New or Inexperienced Sales Staff

How to Improve Your Time Management

How To Become A Member of the Paparazzi

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.