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If You Are Going to Make a Statement, Make It with Power

Guest post by: Kevin McNabb

Article Overview: So what is power statement network marketing? This is when you summon your creativity and craft a non-traditional statement that best describes what you do and how you do it in terms of the prospect and takes into consideration the prospects perceived need for your opportunity.

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If You Are Going to Make a Statement, Make It with Power

So what is power statement network marketing? This is when you summon your creativity and craft a non-traditional statement that best describes what you do and how you do it in terms of the prospect and takes into consideration the prospects perceived need for your opportunity.

Anything you do or say in the network marketing arena needs to be done with an objective in mind.

Your objective for making a power statement is to influence and encourage the prospect to take action.

Remember – In network marketing 95% of the people that you present your primary business opportunity to will not be interested. This is good, because we do not want to work with everyone. So be sure when you use a power statement, your objective is clear.

When you are creating a power statement for your business opportunity, come at it from the perspective of the prospect in terms of what benefits they would receive. Your statement should paint a picture for the prospect that is filled with benefits and consist of words that have the prospect wanting more. Done correctly and you will differentiate yourself from anyone else out there.

Power statements take time and the proper mind-set to generate effectively. I.e. don’t sell drill bits. Sell the perfectly smooth holes they create.

In network marketing, power statements serve several purposes. Here are but a few:

· A statement that makes a prospect think about what you do in terms of how he or she benefits from your opportunity.

· A statement that builds your credibility with the prospect.

· A statement that draws a clear distinction between you and the competition.

· A statement that makes the prospect want to hear more.

· A statement that links what you do and how it relates to the prospect.

· A statement that is memorable.

How do you respond when someone asks you what you do? I would be willing to bet it’s a boring one-sentence description that has the other person looking for someone else to talk to.

If you truly wish to differentiate yourself against the competition, create that power statement and then look for someone to ask you, “So what do you do?”

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Home > Home-Based-Business > Kevin McNabb > If You Are Going to Make a Statement Make It with Power
Article Tags: network marketing, power statement, power statements, statement network, statement network marketing
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About the Author: Kevin McNabb
RSS for Kevin's articles - Visit Kevin's website

Called The Responsible Network Marketer(TM), Kevin has spent the last two decades teaching people how to build their network marketing businesses in a responsible manner.

In 1985 when Kevin entered the network marketing profession, he also began his journey into the world of personal development. Kevin was so heavily influenced by his personal development journey that in 2008 he introduced his own personal development series designed for the direct selling profession called, The Responsible Direct Seller(TM).

In 2000, Kevin began dedicating himself full-time to writing, speaking and building his network marketing business. Each year he speaks live to more than 100,000 people. Known as a dynamic communicator, he is in high demand on the topics of personal development and responsible marketing, and he speaks to many entrepreneurial organizations.

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Re: Quote of the Day - "The only people witho Re: Quote of the Day - "The only people witho - Thanks for sharing this Evan, there are some very powerful quotes in there, I particularly like this one:- You are now at a crossroads. This is your opportunity to make the most important decision you will ever make. Forget your past. Who are you now? Who have you decided you really are now? Don't think about who you have been. Who are you now? Who have you decided to become? Make this decision consciously. Make it carefully. Make it powerfully. regards, Mal.
The Power of Ten The Power of Ten - Do you want to save money and time? Make the most of your marketing efforts? The Power of Ten™ is about taking the concepts of repurposing and leveraging “to the max”. It allows you to innovate and discover new possibilities for any marketing you already have in place. Here’s how it works: Make a list of the most recent 10 marketing items you’ve created or paid to have created. If you don’t have any materials, you can simply list the pieces you plan on creating. Now pick one. It could be an article, ad, poster, anything you have used recently as a marketing tool. Take a fresh look at it. Brainstorm and free write until you find at least 10 different ways to use that piece. You can do this with as many pieces as you want, but for now start with just one. It’s amazing how much time, effort and money you can save using The Power of Ten™. Below is an example using The Power of Ten™ with this very article. Even a very short piece, such as this, can benefit from The Power of Ten™. Here are some ways I can use this tip: 1) It’s part of a new marketing program I’m creating that may be called Marketing Full Circle. 2) It’s on my blog. 3) I can tweet it (knowing that it will show up on LinkedIn and many other sites which display tweets). 4) I can go over to LinkedIn and post it to a group. 5) I can it to my ezine subscribers. 6) I will send it to my clients. 7) If it is a longer article, I can try submitting it to an Article Bank, or two, or three. It started out as part of an answer on Focus.com 9) Eventually it will be part of an eBook on marketing tips. 10) I mention the concept often at speaking engagements. (c)2010 Elevating Your Business What would you add to the list? How about your own? Give it a try and comment below.
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