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If You Are Going to Make a Statement, Make It with Power
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| Guest post by: Kevin McNabb |
Article Overview: So what is power statement network marketing? This is when you summon your creativity and craft a non-traditional statement that best describes what you do and how you do it in terms of the prospect and takes into consideration the prospects perceived need for your opportunity.
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If You Are Going to Make a Statement, Make It with Power
So what is power statement network marketing? This is when you summon
your creativity and craft a non-traditional statement that best describes what
you do and how you do it in terms of the prospect and takes into consideration
the prospects perceived need for your opportunity.
Anything you do or say in the network marketing arena needs to be done
with an objective in mind.
Your objective for making a power statement is to influence and encourage
the prospect to take action.
Remember – In network marketing 95% of the people that you present your
primary business opportunity to will not be interested. This is good, because
we do not want to work with everyone. So be sure when you use a power
statement, your objective is clear.
When you are creating a power statement for your business opportunity,
come at it from the perspective of the prospect in terms of what benefits they
would receive. Your statement should paint a picture for the prospect that is
filled with benefits and consist of words that have the prospect wanting more. Done
correctly and you will differentiate yourself from anyone else out there.
Power statements take time and the proper mind-set to generate
effectively. I.e. don’t sell drill bits. Sell the perfectly smooth holes they
create.
In network marketing, power statements serve several purposes. Here are
but a few:
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A statement that makes a prospect think about what you do in terms of how
he or she benefits from your opportunity.
·
A statement that builds your credibility with the prospect.
·
A statement that draws a clear distinction between you and the competition.
·
A statement that makes the prospect want to hear more.
·
A statement that links what you do and how it relates to the prospect.
·
A statement that is memorable.
How do you respond when someone asks you what you do? I would be willing
to bet it’s a boring one-sentence description that has the other person looking
for someone else to talk to.
If you truly wish to differentiate yourself against the competition,
create that power statement and then look for someone to ask you, “So what do
you do?”
Article Tags: network marketing, power statement, power statements, statement network, statement network marketing
Referred by: http://jaykubassek.com
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About the Author: Kevin McNabb RSS for Kevin's articles - Visit Kevin's website Called The Responsible Network Marketer(TM), Kevin has spent the last two decades teaching people how to build their network marketing businesses in a responsible manner. In 1985 when Kevin entered the network marketing profession, he also began his journey into the world of personal development. Kevin was so heavily influenced by his personal development journey that in 2008 he introduced his own personal development series designed for the direct selling profession called, The Responsible Direct Seller(TM). In 2000, Kevin began dedicating himself full-time to writing, speaking and building his network marketing business. Each year he speaks live to more than 100,000 people. Known as a dynamic communicator, he is in high demand on the topics of personal development and responsible marketing, and he speaks to many entrepreneurial organizations. Click Here to learn more about the hidden marketing strategies of the top earners in network marketing. Click here to visit Kevin's website MLM Distributors Dont Need to Fake it to Build Your MLM Business MLM Leaders are Created When an MLM Distributor Develops the Right People Skills How to Expand Your Network Marketing Business in the New Economy Raiders of the Lost Network Marketer The Anatomy of a Network Marketers Personal Commercial |
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