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MLM Distributors Don’t Need to Fake it to Build Your MLM Business
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| Guest post by: Kevin McNabb |
Article Overview: MLM distributors are usually shunned by their friends and family because of the “used car salesman” approach to “fake it until you make it.” Building your MLM business does not require any faking whatsoever, what it does require is for all MLM distributors to use position instead of faking.
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MLM Distributors Don’t Need to Fake it to Build Your MLM Business
MLM distributors back when I began my MLM career in the mid 1980’s were
told by their up line that in order to look successful to potential prospects they
should “fake it until I make it.” I was among those MLM distributors that
received this “sage” advice.
Now over the years I received a lot of advice on how to build my MLM business, some of it was
absolutely life changing and some of it was downright horrible.
The advice I received about “faking it”
was among some of the worst advice I have ever received.
MLM distributors are told the first action step to
building your MLM business was to develop a written names list. Building your
MLM business is driven solely by word of mouth, period. No advertising, no
commercials, no banners ads, no flyers; building your MLM business is about one
person talking to another person. Sadly a number of MLM businesses are still
being run like this today.
So MLM
distributors would take out a clean sheet of paper and begin to make a list of
people that they know, like family, friends and co-workers etc.
So let us look back on the original sage advice about
“fake it until you make it.” An MLM distributor is armed with two pieces of
information at this point, a list of his family, friends and co-workers and the
sage advice of being dishonest with the people that know them the best!
Is it any wonder that this “technique” was doomed
from the beginning?
Throughout the 70’s, 80’ and most of the 1990’s our
industry was given a black eye by people that took this advice and took it to a
whole new level.
Most people in the industry took this advice and
bought things that they couldn’t afford so that they would look more
successful, such as, clothes, cars and in some cases homes. Even though these
MLM distributors were not making any money, they were trying to show their down
line that they were through the “fake it until you make it” strategy.
Solution: As an MLM Distributor, choose positioning
over “faking it” to build
your MLM business.
The best way to position you as an MLM distributor
with integrity is to “Master” the skills necessary to build your MLM business.
So what does it mean to “master” the skills necessary
to build your MLM business?
First of all choose the number one thing that if you
mastered it, your business would thrive.
So let us take for example lead generation. The best
way to position you as an expert MLM distributor with integrity is to choose a
lead generation strategy and work at it until you become very successful at it.
Then you are in a position as an MLM distributor to
be referred to as an expert in that skill. Now you can make honest claims and
people will want to work with you as a leader.
Referred by: http://jaykubassek.com
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About the Author: Kevin McNabb RSS for Kevin's articles - Visit Kevin's website Called The Responsible Network Marketer(TM), Kevin has spent the last two decades teaching people how to build their network marketing businesses in a responsible manner. In 1985 when Kevin entered the network marketing profession, he also began his journey into the world of personal development. Kevin was so heavily influenced by his personal development journey that in 2008 he introduced his own personal development series designed for the direct selling profession called, The Responsible Direct Seller(TM). In 2000, Kevin began dedicating himself full-time to writing, speaking and building his network marketing business. Each year he speaks live to more than 100,000 people. Known as a dynamic communicator, he is in high demand on the topics of personal development and responsible marketing, and he speaks to many entrepreneurial organizations. Click Here to learn more about the hidden marketing strategies of the top earners in network marketing. Click here to visit Kevin's website Why it is Important to be Social in Social Media If You Are Going to Make a Statement Make It with Power Advertising and the Responsible Network Marketer MLM Distributors Success Equals the Universal Laws of Attraction Plus the Law of Averages Raiders of the Lost Network Marketer |
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